As a doctor or medical practice, you may be wondering how to get in on the email marketing craze. After all, who doesn’t love getting a bunch of promotional emails in their inbox? (Sarcasm alert!) But seriously, email marketing can be a valuable tool for connecting with your patients and promoting your services.
According to a recent survey, the medical & healthcare industry has one of the highest email open rate of any industry, with an average of 21%. This shows that patients are interested in receiving emails from their healthcare providers and are more likely to engage with this type of content.
Tips for crafting effective email marketing campaigns for doctors
Here are a few tips to help you get started:
1. Build your email list
First things first, you need to gather up a bunch of email addresses to send your promotional messages to. You can do this by asking patients for their email during appointments or by setting up a sign-up form on your website. Just make sure to get their permission before adding them to your list. No one likes a creepy stalker, after all.
2. Craft killer subject lines
The subject line is like the title of a book – it’s the first thing people see and it determines whether or not they’ll actually open your email. So make it count! Avoid vague or spammy language, and try to be specific and informative. And if all else fails, you can always try the ol’ “Free stuff!” trick.
3. Personalise your emails
No one likes getting a generic mass email. Make your patients feel special by using their name and tailoring your messages to their interests and needs.
4. Use a clear call-to-action
Every email should have a clear purpose, whether it’s to book an appointment or learn more about a new service. Make it easy for your patients to take the next step by including a clear call-to-action, such as a button or link.
5. Test and optimise
Email marketing platforms provide lots of fancy analytics that can help you see how your emails are performing. Use this data to test different subject lines, calls-to-action, and content to see what works best for your audience. According to a study by Experian, split testing (also known as A/B testing) can increase email revenue by as much as 150%. So don’t be afraid to get creative!
Email Marketing for Doctors: A Summary
In conclusion, email marketing is an effective way for doctors and medical practices to stay connected with their patients and promote their services. By building a targeted email list, crafting engaging subject lines, and including a clear call-to-action, you can effectively reach and engage with your audience. Utilising data and testing different elements of your emails can help you optimize your campaigns and drive even better results.
So there you have it – a few tips to help you get started with email marketing as a doctor or medical practice. Just remember to keep things professional (no sending emails in your underwear, please) and don’t spam your patients (they’ll probably just unsubscribe anyway). Happy emailing!
Top4 Marketing can get your Email Marketing Done
With over 23 years of experience in email marketing, Top4 Marketing will help your medical business create a succesful social media campaign.
For a free quote, contact us today.