What is Google Business Profile (formerly Google My Business)?

Google Business Profile (formerly known as Google My Business) is, as the name suggests, a business listing from Google. It's a free service that allows business owners to create and manage their business' presence on the web. It includes information about your business, hours of operation, location, photos, reviews and more.

As far as local businesses are concerned, Google My Business profile is a great way for customers to find a local business when they're searching for something on the web. As long as you have Google Maps handy, you can also use it to show where your company is located!

It’s free. It’s easy. You can access all tools that are available for Google My Business without any tiers or limitations. But this means your competitors also get to use the same tools. You need to strategically optimise your Google My Business profile to maximise your rankings in search results. Why not reach out to our web experts for help? Partnering with our full-service digital marketing agency will offer a tremendous advantage in competitive industries. Use our GMB management services and we’ll manage, update and continually optimise your Google My Business profile to improve your rankings and earn your business more exposure!

Why Your Business Needs a Google Business Profile

It's no secret that Google is the king of search engines. Nearly 90% of people use Google to find businesses and services they need. So if you're not using Google My Business, you're missing out on a huge opportunity for marketing your business. 

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Get found in Google

Your Google My Business profile can support your local search optimisation efforts by getting listed in the online directory. By listing yourself in the online directory, potential customers will be able to find your business when they search for businesses nearby. Google My Business profiles allow you to create a business profile on Google Maps and make your business easily accessible on the web. But simply by being there would not cut it.

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Manage your information

In order to see an increase in leads and revenue, however, you need to optimise and nurture your Google My Business profile by updating basic but essential information about your business.
This includes your business hours, contact information, photos and a lot more. You can post updates to announce that you've expanded services or temporarily closed (this is especially helpful during emergencies like COVID-19).

google my business review management services

Build trust and credibility

You can also leverage Google Reviews to showcase your company's customer service and product quality. Make sure to respond to reviews with thanks and genuine care and concern. This small gesture will help build trust between you and potential customers while providing valuable feedback from past buyers.

Any businesses operating in any industry can leverage Google Business Profile, even when they don’t operate a storefront. With local searches conversion rate reaching 80%, it's never been more important for businesses of all sizes to have a Google My Business profile. Make sure Google My Business management is part of your digital marketing strategy to start earning new leads and generating additional revenue!

How to Use Google My Business profile to Get More Customers

Managing your Google My Business profile should be an essential part of your digital marketing strategy. This is because it's the first place where prospective customers will go to learn more about your business.

While many people are aware that GMB listings are a good way to increase online visibility and drive customers to your shop, few people actually know how to use them. In fact, if you've never created a profile before, it's easy to miss some crucial details that will make it work best for your business. If you want to make sure your profile is set up correctly, here are six steps to follow:

  1. Delve deep into keywords
  2. Select categories that make sense for your industry
  3. Fill out your contact information accurately
  4. Provide directions and hours of operation
  5. Feature content that tells customers what they can expect when they arrive
  6. Share photos of what makes you unique, like the interior of your physical storefront, your best work, etc.

Need help optimising Google Business Profile? Our digital marketing specialists can help! We’ll help set up and optimise your Google My Business profile to maximise your visibility in Google, increase your leads and drive more traffic to your brick-and-mortar storefront!

What is Google My Business management service?

Google My Business management services are an essential component of any digital marketing strategy. Managing your Google My Business profile can increase your company's visibility to potential clients. Google My Business management services help businesses to create and maintain their GMB profiles easily. These services include managing location information, optimising images and reviews, scheduling posts in advance, the list goes on.

GMB management services save you time because they take over all the necessary tasks to optimise your GMB profile you would have to do yourself. These services also help you stay ahead of any changes that may occur in the platform's development. This means by using GMB management services,  you will have a complete peace of mind that your Google My Business profile stays active and relevant for your business' needs.

Ready to save time and skyrocket your presence on Google? Leave out all the daily tasks of checking your Google My Business profile to our digital marketing strategists! Rest assured that your business information is updated and relevant, all products and services optimised, all the latest content and offers are up-to-date with our Google My Business management service! We will take care of your Google My Business profile, maintain its reputation and handle all the posting.

Google My Business Profile Management & Optimisation Services Australia

Our Premium GMB Management Service Will:

  • Make your business more visible on Google
  • Boost engagement Google My Business listing engagement
  • Increase phone calls, bookings, and website visits
  • Boost your competitive advantage
  • Improve your local rankings

Win More Customers From Google My Business

The very first thing your potential customers see when they search on Google is your Google My Business profile. Take control of your online presence! Stand out among search results, grab attention and convince people to choose your business with our Google My Business management services.
Google My Business Profile Optimisation Services

Get More Traffic From Google My Business Profile

Take advantage of Google My Business extensive features and functions. From business categories, attributes, description, precise map pin location and many more! Our local SEO experts will optimise your Business Profile from major details to the finer points.
Google My Business Profile Management Services

Get Better Positioning with GMB Features

Build a strong profile with a competitive edge to stand out among search results by strategically optimising Google My Business wealth of functions and features. Our expert help will leverage all available features to keep your Business Profile up-to-date and enticing to customers
GMB Review Management Services

Engage Your Customers Through Google My Business

Delivered by experts, our Google My Business management service builds positive relationships with your customers to keep them coming back for more. Let our team respond to reviews and questions, showing them that you’re listening and that you care.

Engage Your Audience with Fresh Content

Add weekly fresh content to your Business Profile through Google Posts to keep engaging and connected with your audience. When you use our GMB management service, your professional, dedicated Project Manager is on hand to work with you to learn all about your business. Your current specials, products/services and events will be transformed into unique, engaging weekly posts to make your business stand out on Google.

Level Up Engagement

Your Google My Business profile is the perfect place to showcase what sets your business apart from your competitors, especially as 82% of people turn to search engines with local intent. Thanks to Google Posts, which is Google’s own content publishing tool, you can engage with searchers directly in search results, the Local Finder and Maps. Our GMB management service will create compelling content, share videos/images, events and offers for you. We’ll help increase your website traffic and conversions with direct calls-to-action to grab your audience’s attention.

Google My Business Management Services Sydney Australia
Google My Business Review Management Services Sydney Australia

Maintain brand reputation

It’s critical to respond to user questions and reviews. Think of commenters as your potential customers: By interacting with them, your business can help existing customers and future ones. In other words, Google Reviews and Google Q&A have a direct impact on your reputation, local rankings and overall sales. Searchers are drawn to businesses that have the highest ratings, the most reviews and business owners that respond.

Get Exceptional Results

With our GMB management service, you will get a custom review strategy that aligns with your business. This helps establish a connection, builds brand loyalty and skyrockets your rankings as reviews grow over time. Your Project Manager will answer all of your new Google reviews, engage in conversations with users and compel searchers to convert into customers.

Respond to Customer Inquiries Timely

The Google Questions & Answers feature is a powerful, prominent feature for your Google My Business profile. Rest assured your customers’ FAQs are answered in advance, with incoming questions and answers are all tracked and responded to. We make it easy to run your business. Advance, track and respond to all incoming questions and answers, engage directly with users; you can rest easy knowing that we’re on top of this for you.

Showcase Your Products

Add your products and services to your Google My Business profile to make it easy for your customers. Feature your top selling items in your branded search results and add eye-catching photos of new inventory and specials.

Google My Business Product Sydney Australia
GMB Profile Service Sydney Australia

Join the Fight Against Spam

The local search landscape is rife with businesses engaging in spamming tactics. From keyword stuffing, creating multiple listings or even using fake addresses, it’s becoming increasingly tricky to stop these businesses from advancing in the results.

Keeping the Fair Play

With our Google My Business Management Service, our professional Project Manager will continuously monitor the search results in the fight against spam tactics. We will open up new ranking opportunities for your business and give your listing the chance to rank higher by removing competitors that hold top ranking positions.


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Does your GMB management service help my rankings?

Yes, there are many areas of our Google My Business Management Services that have an impact on your Business Profile’s ability to rank locally.

Our GMB management service goes beyond ranking your page higher on Google search results, though:

  • Implementing a GMB review strategy, earning reviews and responding to them.
  • Optimising your Google My Business listing and utilising all available features.
  • Removing spamming competitors from your GMB listing.
  • Increasing business owner GMB engagement signals.
  • Increasing user engagement signals for your GMB listing.

Can your GMB management service help with a disabled listing?

Yes, Top4 Marketing has previously helped with major issues that took down GMB listings. Get in touch with our web experts for more information!

What if I have more than one GMB business profile?

Our GMB Management Service is charged per location. We do, however, provide a special rate for those with more than one GMB location. Get in touch with our web experts for more information!

Who creates the content and images for Google Posts?

We do! As part of our GMB management service, you will be assigned a dedicated Project Manager who will work closely with you to learn everything about your company. We will create unique, engaging weekly posts based on your existing specials, products and events to make your business stand out on Google. If you don't have insights, images, videos or promotions, our team of account managers, designers and writers – all inhouse – can happily deliver without any resources.

Do I get to approve or request edits on posts?

Yes, your content, edits, posts, etc. can be reviewed manually if you wish. Your Google My Business profile will be updated with the suggested changes once you have confirmed them.

However, most customers choose the option of automatically approving our suggested changes based on our professional experience with projects like yours. Either way, our team is responsible for the content of your Google My Business profile to spare you from all the necessary tasks to optimise your GMB profile you would have to do yourself.

What’s included in your monthly report?

Every month we will send you a monthly performance report that captures all actions taken on your GMB Business Profile. This includes:

  • How many phone calls you get
  • How many users visit your website
  • How many users request directions to your business location
  • How many users view your Business Profile on Maps & Search
  • How many customers reviews you get
  • How many users view photos from your GMB business profile
  • How many users view Google Posts

How does white-labelling work with the service?

With our white-labelled service the Project Manager works one-on-one directly with the agency. All communication (emails and calls), and reports (unbranded) go directly to the agency reselling this service.

What happens once I sign up to your GMB management service?

Once you sign up for the Google My Business Management Service, your dedicated Project Manager will collect all of your business information in preparation for an initial call with you. They’ll review your GMB listing and email you within the next 2 business days to schedule a 30-minute call to review their initial findings and launch your project!

If you don’t have a Google My Business profile yet, your dedicated Project Manager, who is a certified Google My Business expert, can set up the listing within a couple of weeks upon receiving information about your business. Together with our copywriters and designers, they will create a profile that accurately represents your business.

Can I cancel at any time?

Yes, you are not required to remain subscribed to the GMB management service for a set time frame. However, clients who have really benefited from this service generally commit to a minimum of 3 months.

Our Digital Marketing Agency Services Across All Industries Include

Professional SEO Services, Google Ads Management, Web Design & Development and Social Media Marketing,
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