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DIGITAL MARKETING CASE STUDY

Sky Road Trail

Travel

Sky Road Trail's website visits grew 150% within 28 days!
Sky Road Trail

ABOUT

Sky Road Trail is a boutique hiking and travel organiser. We're equipped to provide you with a thrilling fun and action-packed adventures! Starting from sky tours, road trips until trail hikes, we offer you the best experiences any traveller or adventurer could have! We're a travel organiser expert and we provide you with the right information to conquer your hiking and recreation goals. We can help you design a personalised trip to anywhere in the world and you can even take our guide with you!

 

Aside from the wonderful trip, you'll have with us, we can take you on an exploring adventure, for example, Glass House Mountains or Gold Coast Hinterland where you will not only take in the sights, yet also enjoy a delightful culinary lunch of local produce, cheese and wines.

 

Aside from amazing sights and culinary delights, we can also provide you with eco experiences as it is highly sought and popular! Therefore we have a range of short term trips to magical places where you can experience true natural environments.

 

So choose a hike or experience you are interested in with Sky Road Trail!

See you on a hiking trail, adventure trip, island getaway, holiday vacation real soon - besides it's fun, invigorating and challenging!

Our Digital Marketing Service

The Digital Marketing Problem

The pandemic has confronted the hospitality industry with an unprecedented challenge. Strategies to flatten the COVID-19 curves have resulted in the temporary closure of many hospitality businesses and significantly decreased the demand for businesses that were allowed to continue to operate. Although Sky Road Trail could keep their doors open, they had to quickly think of solutions to get around the crisis. They approached Top4 Marketing in hopes that we could improve the website and hopefully drive more leads and sales into the business, despite the measures taken to deal with the pandemic.

Our Digital Marketing Solution

If life gives you lemons, or in this case, COVID-19, make the best out of it. We work together to put together engaging illustrations representing the beauty of travelling and Sky Road Trail's breathtaking adventures pre-COVID-19, all in an inspiring context. However, we did not just improve the website's design. We also focused on making sure that it runs smoothly on any device and provides a great user experience. For the cherry on top, we also installed a live chat feature and worked on multiple social media paid campaigns to get the word out there. As a result, the Sky Road Trail website saw an increase of 150% in visits within a month!

3,560

Total search result impressions

175

Total web search clicks

74.8%

Increase discovery search result

295%

Uplift social media engagements

Travel

Smarter Local Marketing

Local marketing is used primarily by small businesses with a single location or outlet and having a complete digital strategy and local marketing agency is the best way to get ahead of the competition.

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The Top4 office is in Australia and Indonesia and has strategic relationships with some of the largest businesses and professionals Australia and Indonesia Wide. Wherever your business is we can help.

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