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Drive sales with a PPC agency you can trust

If you need a quick campaign boost and a high return on investment (ROI), then pay per click (PPC) advertising is a way to go. The great thing about PPC advertising is that businesses can take charge of their ad spend, get the right people to see their brand offerings at the right time and in the right place. 

Attract more qualified leads and high-value sales with our PPC advertising services! Our PPC advertising services include a variety of ad types, from Google ads, display campaigns and website remarketing that can help you reach new audiences with your brand message. As an experienced paid search agency, we offer a full campaign management service, wherein our PPC strategists write all the copy for your ad campaign, test the effectiveness of the copy and continually refine the keywords for the campaign as it progresses. For more information on our PPC advertising services or to learn how we can help grow your business, get in touch with our experienced PPC strategists today!

What is Pay Per Click Advertising and how does it work?

Pay Per Click Advertising (PPC) is an online marketing strategy that aims to attract visitors and customers by paying for advertisements on search engines. Your ads appear at the top of search engine results when users search for relevant keywords. In PPC advertising, you pay when someone clicks on your ads. This means paid search advertising costs less money because you don’t have to spend time and money on widespread marketing campaigns. In addition to being cost-effective, businesses can leverage PPC to target specific audiences with highly-relevant content, unlike paying for ads in traditional media, like TV or print. The way PPC advertising works can also be used by businesses who want more targeted traffic instead of just having random users come in through general searches. This is because it's an easy way for businesses to get even more specific with what kind of things potential customers see based on their interests and location. 

As the name suggests, PPC advertising is a cost-effective marketing strategy that relies on pay per click. When someone searches for a keyword relevant to your business, you choose how much you are willing to pay per click. Each time someone clicks on your ad, a certain amount is charged by the search engine and then paid out to the advertiser. The more ads are clicked on, the more successful they'll be. This means that there's generally no limit to how much you can earn with PPC marketing.

The most important part of this strategy is choosing which keywords to target. You want to find keywords where people are searching for information about what you do or products or services offered by your business but aren't getting any answers from other websites. The higher your PPC ad is placed for a search query, the better! You can conduct your own keyword research for your business through Google Adwords Campaigns or organic searches. 

But as a business owner, you’re managing and running a business every day, which takes up loads of time and work in and of itself. This makes paid search challenging, especially if you're less technically inclined. Why not reach out to web experts? Our PPC advertising services can completely manage your paid search campaigns for you! Our PPC agency makes sure that we target the right people for your PPC campaigns by conducting advanced keyword research, selecting and analysing keywords and even analyzing your industry. Get in touch with us today to learn more about how our paid ads services can drive results for your business. 

Is SEO a better strategy than PPC for my brand?

To choose digital marketing strategies that fits your brand would depend on your audience. You need to understand your target demographic. You will then need to analyse their online activity to determine whether PPC, organic search or a combination of these digital marketing strategies is best for your business.

While it’s true that SEO is a powerful method for improving your organic traffic, developing brand awareness, establishing online credibility and gaining customer trust, SEO takes time. An Ahrefs study found it took two to six months for top-performing web-pages to rank in the top 10 organic search results. An SEO campaign then might not be the perfect solution if you're seeking complete control over your online marketing efforts, flexibility and instant results.

A pay-per-click campaign, on the other hand, allows you to gain laser-targeted visibility, which speeds up your customers' purchasing process and increases your conversion rate. As a strategy, SEO works extremely well with PPC — in fact, ideally they should go hand-in-hand. Optimizing your SEO and PPC campaigns together increases visibility, drives traffic to your site and helps your business achieve long-term success. Nevertheless, if you have a limited window of time to market your brand offerings and make an impact in your niche market, pay per click internet ads campaigns might be the best option for you.

Many people still believe that SEO is the best form of digital marketing. However, with PPC advertising, you can reach a much broader audience at a lower cost. You can also target your ideal audience and show them exactly what they want to see. Both options have their strengths and weaknesses so it’s important to decide which is better for your business and what strategy will help you generate the best ROI. 

As a digital marketing agency providing a full-suite of digital marketing services, Top4 Marketing offers a lot more than just PPC advertising services. Consider pairing PPC ads campaigns with other digital marketing methods like SEO, social media marketing, web design and development, content marketing and many more to achieve more favourable results for your business. If you’re still not sure as to which strategies fit best for growing your business, have a chat with our experienced strategists by getting in touch today!

Why PPC advertising is extremely beneficial for your business

Paid search can be a very powerful digital marketing strategy if you want to increase conversions and maximise ROI. PPC management services that are data-driven empower brands to connect with customers and increase profitability. We've rounded up some major reasons why you should consider adopting a PPC campaign for your business.

pay per click (ppc) advertising service

Cost-effective

With PPC advertising, you don’t have to spend a ton of money to get results. Furthermore, you know exactly how much money is being spent on each click and where visitors are coming from. This lets you and your team focus on creating advertisements that reach more people rather than wasting time on ineffective campaigns.

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Hyper-targeted

Paid search advertising allows you to target specific audiences with highly-relevant content. With PPC campaigns, you can create ads that are relevant to your audience so they will likely click on them and visit your website or app. You can connect with specific customer groups based on gender, age group, search behaviour, online activities and preferred platforms.

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Fast results

Compared to other long-term digital marketing strategies, such as SEO or email marketing, PPC ads campaigns deliver fast results. In fact, as soon as you launch your campaign, you can get immediate results. The most important thing is to regularly audit your PPC campaign to get favourable results.

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Increased revenue

With PPC advertising, you can pinpoint people who are most likely to buy from your business and show them ads that are relevant and helpful to them. Not only will this increase the chances of sales, it also makes it easier for you to focus on what products or services you offer that will have the best sales results.

Here at Top4 Marketing, we understand that every business is different, each with its own different needs. That’s why our PPC ads agency customises each campaign to contain the features that are most important for your business. The process of our PPC advertising services is not just about writing ad copy but our PPC ads experts will help you at every step of the way to ensure you reach your business goals. Get in touch with us today and we’ll discuss the fast, effective ways to position your brand in front of high-converting customers with our paid search advertising services. 

Earn more with our PPC advertising services

It doesn’t pay to sit around waiting for leads. If you want to get your business in front of more qualified leads, you need to provide a solution for their specific needs. With PPC advertising services, you can offer the right people what they need and reap the benefits from it -- fast. Be that as it may, PPC advertising is not a one-time campaign. Paid search advertising requires ongoing adjustments to achieve the best results. If you’re a business owner, this makes it infeasible to run both your business operations and PPC campaigns.

The benefits of outsourcing PPC ads campaigns are that it allows small businesses to focus on their core competencies and identify key strategic goals, while industry experts handle the complex process of meeting those goals. That’s where we come in! Our PPC advertising agency offers custom strategies designed for small- and mid-sized businesses to meet the goals of your campaigns. When you invest in our pay per click ads services, you get access to the latest in advertising technology to help target a precise market for your business niche. Read on to learn more about what types of PPC advertising services we have to offer to help you increase both conversions and revenue.

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Google Adwords

Google Adwords are paid advertisements that appear on Google. They use an auction-based system to determine the cost per impression. It is also possible to target your ads to specific locations, demographics or keyword phrases. This means that your ads will be visible to people who are actively searching for your products or services. Google Adwords PPC advertising is an effective way to drive targeted traffic, increase brand awareness, and generate more sales. If you’re considering entering the world of PPC ads, we can help you get started on the right foot with our Google Adwords PPC advertising services.

Display Advertising

Display advertising is the use of an ad on a website that is designed specifically to be seen and interacted with by a person. It can be in the form of banner ads, image ads, video ads or other forms of content. The main objective is to get someone to pay attention to your advertisement, whether it's because you have something they want or simply because they are curious. In addition to targeting visitors via keywords and interests, display advertisements can also be targeted by demographics such as age, gender, location and more. This allows you to tailor your message in order to reach the specific audience that fits your marketing needs most.

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google ads remarketing/retargeting

Google Ads Remarketing

Google ads remarketing is one of our most efficient PPC services. You can use this service to reach people who have already visited your site and found it helpful so you don’t need to waste your time on those leads who are not a good fit for your business. This strategy provides you with the opportunity to better target potential customers, which makes it more cost-effective than traditional lead generation methods. Our PPC campaign targeting tools will automatically match keywords with the content on your website based on what visitors are looking at when they visit your site. This means that you can get more qualified leads and high-value sales by focusing on the people who are actually interested in what you have to offer.

ENGAGE A PAY PER CLICK ADVERTISING AGENCY FOR ONLY 1/3 THE COST OF EMPLOYING A PAY PER CLICK ADVERTISING MANAGER.
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