The two biggest benefits of PPC advertising are controlled visibility and relevance. Traditional advertising, which many franchise locations continue to rely on, interrupts people that may or may not be interested or in the market for your services or offerings.
Online marketing strategies like pay per click advertising only puts your message or ad in front of people actively interested in it or ready to make a buying decision. The odds are extremely high that someone searching for “your services in Maryland” needs and is interested in finding a place of service!
Search engine marketing (SEM) is comprised of pay per click (PPC) advertising and search engine optimization (SEO). Many franchise marketers or operations managers make the mistake of favoring one strategy over the other. It is not uncommon for a business owner to hear from a friend that SEO is better than PPC and refrain from any further investigations of PPC advertising.
In reality, the franchises having the most success marketing their businesses online use both strategies. Pay per click advertising offers several advantages over SEO:
OUR PAY PER CLICK MANAGEMENT PROCESS
Top4 has a proven pay per click setup and management system specifically designed for franchises like you. Our PPC setup and management services include:
To effectively track your conversions, we’ll set up online conversion tracking and phone call tracking so that we can accurately see how well your franchise PPC campaigns are performing and make adjustments as needed. It’s important that franchises don’t skip this step—we’ve found that phone leads tend to greatly outnumber contact form submissions in this industry!
Paid search platforms like Google AdWords are self-service platforms, which means you don’t need to hire a professional PPC company to set up and manage your campaign. While it is true that many business owners generate awesome profits via their pay per click advertising campaigns, inexperienced newcomers can (and
often do) waste thousands of dollars.
Top4 has a team of dedicated PPC specialists with years of experience creating and optimizing paid search campaigns in a wide range of industries, including the franchise world. Our PPC specialists work with an account manager to learn every aspect of a client’s business model to better manage the AdWords account, including:
We use our understanding of the client’s sales funnel to set bids appropriately and achieve the optimal cost per lead. Our desire to treat your franchise as our own combined with years of expert PPC management experience equals a cost-effective form of advertising with tremendous reach and potential.
Search Engine Optimisation (SEO), Google Marketing, Website Design and Corporate Web Development,
local location based marketing using our own Google Marketing Platform
The Top4 office is in Australia and Indonesia and has strategic relationships with some of the largest businesses and professionals Australia and Indonesia Wide. Wherever your business is we can help.
Talk to us about your project needs and we’ll create a quote to suit your goals and budget.
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For general enquiries or if you have a project in mind and want to have a chat.
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