SEO and lead generation is just one part of an overall digital marketing strategy. There is more than one stop on the journey. We can help starting with your website right through to getting and keeping customers.
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Google Authorship is established when you link your Google+ profile with your content. This two-way connection verifies ownership (aka authorship).
Content marketing with relevant images gets more audience than content without relevant images.
Shareable content generates traffic, which generates more shares, which ultimately boosts the bottom line.
Thought Leadership marketing is the art of positioning your company as a leader in its field through best-in-class content.
Business blogging is a marketing tactic that uses blogging to get your business more online visibility.
Video marketing promotes or markets your brand, product or service. A video marketing campaign incorporates video into the mix like customer testimonials, viral videos and many more.
An Infographic is an effective way to generate awareness online. It uses a visual image to represent information or data that is a highly engageable piece of content.
Fresh content is a marketing strategy in which the content of the website is regularly changed and updated.
Unique content that is optimised for SEO helps companies rise to the top of search engine rankings. It is required for ranking highly in organic search results.
It helps a writer on so many levels, from understanding your reader and brainstorming, to organizing and structuring your content.
Organic traffic is used for referring to the visitors that land on your website as a result of unpaid search results.
Outreach marketing aims to take marketing back to its roots and focuses on a human to human connection and the basics of consumer psychology.
Online PR is an incredibly cost-effective way to market your business and brand to a wide audience. Instead of a newspapers and magazines it’s done through online channels.
A domains trust is a useful way to allow users from a trusted domain to access services in a trusting domain.
Recency of content updates will help you bring more visits from direct and referral traffic it is a smart content strategy that strengthen important ranking signals like authority and content length.
A competitive analysis is identifying your competitors and evaluating their strategies to determine their strengths and weaknesses relative to those of your own product or service .
Topicality ranking factors are elements that improve Google’s understanding of what your page is about, and whether it’s topically relevant to a given search query.
Backlink Analysis is the cornerstone of link building and SEO. It stands in the beginning, the middle AND in the end of the link building process.
SEO-friendly web hosting is all about building your website in a way that is friendly for search engines.
NAP (Name, Address, Phone Number) is critical and used for businesses wishing to rank well in the local organic search results.
Web content is the textual, visual, or aural content that is encountered as part of the user experience on websites.
A citation is an online reference to your business’s name, address and phone number (NAP). Like links to your website, Google uses them when evaluating the online authority of your business.
With Google+ you can increase your ranking in search engine results pages (SERPs).Though it is losing ground as a tactic and has lost out to the likes of Top4 and Facebook
An SEO strategy can help you build a successful business online through tailoring your website to the algorithms that search engines use to rank websites based on "signals" that the site emits.
A good SEO strategy is based on careful planning, a lot of work and good choices made on key issues. Everything will get analysed at the end of each month and a report shows the results.
It defines as how your organisation will use social media to achieve its communications aims and the supporting platform and tools it will use to achieve this.
The summary of everything you plan to do and hope to achieve for your business using social networks.
An audience is who you’re communicating/targeting with through every medium i.e. Facebook,Twitter, etc.
Is the use of the Internet, social media and other electronic media to sell and promote products and services...
Social insights let you know more about your social media followers so that you can tailor your marketing for success.
The number of conversations going on per social media post. On Facebook, Google+, LinkedIn, Pinterest and Instagram, this will be comments. On Twitter, it’s replies
The number of shares on average for each post.
The number of approval actions, or virtual “applause,” you get from your audience per period, including +1s, likes, thumbs-ups, favourites, etc.
Is what your company is getting back from the time, money and resources you're putting toward social media & Digital Marketing marketing
The practice of gathering data from social media websites and analyzing that data using social media analytics tools to make business decisions.
A slide hosting service that allows users to upload files (PowerPoint, PDF, Keynote, or OpenDocument presentations) either privately or publicly.
A mobile, desktop, and Internet-based photo-sharing application and service that let users to share pictures and videos either publicly, or privately to pre-approved followers.
Is one of the premier photo hosting and sharing sites on the internet that allows you to store and share photos with friends and family, or to the world.
A free website where users can upload, save, sort, and manage images—known as pins—and other media content (e.g., videos) through collections known as pinboards.
A free social networking site that allows registered users to create profiles, upload photos and video, send messages and keep in touch with friends, family and colleagues.(You are the Product) as it makes money from adverts
YouTube is a free video sharing website that makes it easy to watch online videos. You can even create and upload your own videos to share with others.
LinkedIn is a business- and employment-oriented social networking service that operates via websites and mobile apps.
Twitter is an online news and social networking service where users post and interact with messages, called "tweets."
Persona is a fictional person that represents your ideal buyer
KPI is a standard measurement used to evaluate the process of delivering satisfaction to all of the customer needs from your organization.
it’s a multi-faceted process with the most important job any software can have when it comes to helping a business grow – generating leads and increasing sales.
Comprises all programming that analyzes data about customers and presents it to help facilitate and streamline better business decisions.
CRM Reporting providing drill down metrics with cohort analysis, conversion reports, advanced analytics and more.
Customer segmentation is the practice of dividing a customer base into groups of individuals that are similar in specific ways relevant to marketing, such as age, gender, interests and spending habits.
Enables modern marketers to create highly engaging customer experiences that have continuously proven to generate higher conversion rates and improved lead generation.
Track and measure marketing campaigns over multiple networks, tracking customer analysis by customer clicks and sales.
Delivers the power to track how individual prospects and customers come to your website, what pages they visit, how much time is spent on each page and which pages are most effective.
A printed report containing news of the activities of a business that is sent by mail daily to all its members, customers, employees or people, who are interested in.
Input of data, not as a direct result of data entry but instead as a result of performing a different but related activity.
(CTR) is the ratio of users who click on a specific link to the number of total users who view a page, email, or advertisement
The process of selling mailing lists. List management includes the tasks of publishing data cards and maximizing sales through promotional efforts.
Linkedin Ads is a platform that lets you create 2 types of ads: sponsored updates and text ads. Both of these allow you to send visitors to your website.
An advertisement created by a business on Facebook that’s served up to Facebook users based on user activity, demographic information, device use information, advertising, etc.
Promoted Tweets are ordinary Tweets purchased by advertisers who want to reach a wider group of users or to spark engagement from their existing followers.
Remarketing allows you to position targeted ads in front of a defined audience that had previously visited your website - as they browse elsewhere around the internet.
Is a Google service that allows users to search for products on online shopping websites and compare prices between different vendors.
A promoted pin is a paid ad on Pinterest. You can target certain locations, demographics and devices and reach customers who are searching for or have shown an interest in what you offer.
Similar to how Google search works, when you type in a keyword in the Amazon search box and results appear, some of the top results will be sponsored posts – these are considered Amazon ads.
Geo-targeting or geotargeting refers to the practice of delivering different content or advertisements to a website user based on his or her geographic location.
Campaign management implements public relations, product development, and sales to create, execute, monitor, and measure marketing programs directed at specifically target audiences.
Display advertising is advertising on websites. It includes many different formats and contains items such as text, images, flash, video, and audio.
Video advertising encompasses online display advertisements that have video within them and/or occurs before, during and/or after a video stream on the internet.
Bing Ads is a service that provides pay per click advertising on both the Bing and Yahoo! search engines.
Is a free tool that shows you what happens after a customer interacts with your ads -- whether they purchased a product, signed up for your newsletter, called your business, or downloaded your app.
Google AdWords is an online advertising service, where advertisers pay to display brief advertising copy, product listings, and video content within the Google ad network to web users.
Paid traffic basically is when you pay to get visitors for a website, i.e Social Media Advertisement (SMA) Pay per Click (PPC) like Google AdWords or Bing Ads.
Mobile advertising is a form of advertising via mobile (wireless) phones or other mobile devices. It is a subset of mobile marketing.
It refers to a site that displays accurately between your desktop/laptop computer and a mobile device such as a handheld phone or tablets.
A location-based service (LBS) is a software-level service that uses location data to control features.
iBeacon allows Mobile Apps (running on both iOS and Android devices) to listen for signals from beacons in the physical world and react accordingly.
Responsive web design (RWD) is an approach to web design which makes web pages render well on a variety of devices and window or screen sizes.
A software application developed specifically for use on small, wireless computing devices, such as smartphones and tablets, rather than desktop or laptop computers.
Text messaging, or texting, is the act of composing and sending electronic messages between two or more users of mobile phones, tablets, desktops/laptops, or other devices.
On devices with phone capabilities, make it easy for users to directly connect with you by simply tapping a phone number, more commonly known as click to call.
Mobile commerce is the buying and selling of goods and services through wireless handheld devices such as cellular telephone and personal digital assistants (PDAs).
A technique that uses permission-based text messaging to spread promotional messages to customers who are usually required to opt in to an automated system by texting an initial shortcode.
As smartphones create a seamless experience that melds phone capabilities with online search and mobile browsers, call tracking is a way of seeing which ad campaigns are driving calls to your business.
Virtual reality generates realistic images, sounds and other sensations that simulate a user's physical presence in a virtual or imaginary environment.
Wearable technology, wearables, fashionable technology, wearable devices, tech togs, or fashion electronics are smart electronic devices that can be worn on the body as implants or accessories.
A technology that superimposes a computer-generated image on a user's view of the real world, thus providing a composite view.
A call-to-action (CTA) is a button or link that you place on your website to drive prospective customers to become leads by filling out a form on a landing page.
Trust signals are displayed on websites to help customers feel more secure in their decision to buy a specific product or service.
Is the processes that need to be followed in order to ensure their websites are compliant with legal requirements for data protection, intellectual property, cookies and privacy, and data retention.
Process of enhancing customer satisfaction and loyalty by improving the usability, ease of use, and pleasure provided in the interaction between the customer and the product.
The process of creating customized experiences for visitors to a website and it allows companies to present visitors with unique experiences tailored to their needs and desires.
Web usability is the ease of use of a website.
The functionality of a website is the interactive part of the site - that which allows the visitor to respond in some way, thus turning the visitor into a customer.
A system for increasing the percentage of visitors to a website that convert into customers, or more generally, take any desired action on a webpage
E-commerce is a transaction of buying or selling online.
Business blogging is a marketing tactic that uses blogging to get your business more online visibility.
It refers to how the website is set up, i.e. how the individual subpages are linked to one another
The Audience reports provide insight into characteristics of your users.
The Acquisition section tells you where your visitors originated from, such as search engines, social networks or website referrals.
The Behavior section reveals what your visitors do on your website. Specifically, the reports tell you what pages people visit and what actions they take while visiting.
Conversion is the completion of an activity that is important to the success of your business, such as a completed sign up for your email newsletter or a purchase.
Access, customize, and analyze your data in a view. A reporting view is the level in an Analytics account where you can access reports and analysis tools.
Goals measure how well your site or app fulfills your target objectives. A goal represents a completed activity, called a conversion, that contributes to the success of your business.
A Custom Report is a report that you create in Google Analytics. You pick the dimensions and metrics and decide how they should be displayed.
Dashboards are a collection of widgets that give you an overview of the reports and metrics you care about most.
Real-Time allows you to monitor activity as it happens on your site or app. The reports are updated continuously and each hit is reported seconds after it occurs.
Use filters to limit or modify the data in a view.
A really valuable instrument for SEO. It gives you at a glance data about all important SEO aspects of a site, such as keywords, links, crawl errors, etc.
Are the aspects of a given web page that influence search engine ranking: title tag, URL, meta description, on-page content, image alt text, etc.
Is a specific vocabulary of tags (or microdata) that you can add to your HTML to improve the way your page is represented in SERPs.
The Sitemaps protocol allows a webmaster to inform search engines about URLs on a website that are available for crawling.
A process for evaluating the search engine friendliness of a website in a number of areas.
The process of optimizing your website so that search engines can easily identify which countries you want to target and which languages you use for business.
Robots.txt is a text file webmasters create to instruct web robots (typically search engine robots) how to crawl pages on their website.
We see Content Marketing as the fuel that can drive online audience engagement for your business. If you can create a Content Marketing hub that is more powerful than your competitors then you should be able to pull further ahead.
How do you make sure your business is at the top for local searches? Unlike traditional search results, inbound links and the likes are less relevant but there are tactics you can use to try and ensure your business is prominent where relevant.
Social media have transformed marketing, for the better most would say. We'll help your business make the most of the power of social media marketing using a proven strategic approach across all social media channels.
Customer relationship management or CRM is a well established approach. Digital media provides new opportunities to tailor customer communications integrated with traditional channels. Let us help you take advantage of these opportunities.
There are ways you can use paid social media to build your social communities and followings. There are some good opportunities if you really want to grow your business with targeted traffic. We can market your website and blog through paid social media.
Paid search marketing opportunities includes Pay Per Click Ads via Google plus ads on the display network. The cost of paid search can be high, so we make sure you're getting the most value from PPC by maximising your Google Quality Score.
Mobile marketing is massive already and forecast to exceed desktop Internet access world-wide. So your business needs to reach your audience via mobile. Mobile sites and responsive websites ensure you’re visible and accessible to your customers.
Businesses need to refresh their website to reflect new marketing positioning with the latest web design approaches to keep up with consumer demands and evolving technology. We provide the expertise and experience to get the most from your website.
Often, the power of web analytics is under-used. Web analytics strategy requires the right people, process, metrics and tools to get the most from it. Our experts use Google Analytics and Google Search Console to get the most from your Internet marketing.
The analogy of a train is used - no matter what the carriages look like (on-page content), if the engine (technical SEO) doesn't work properly, nobody will ride the train. Leave it up to our SEO experts to make sure your website is built for consumers and search engines.
The Top4 office is in Australia and Indonesia and has strategic relationships with some of the largest businesses and professionals Australia and Indonesia Wide. Wherever your business is we can help.
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