Local SEO is the process of making small and medium-sized businesses (SMBs), brick-and-mortar stores and multi-location businesses visible to local searchers. The difference between SEO and local SEO is that regular SEO focuses on brand’s searchability on a national or global scale, whereas local SEO focuses on a specific geographic place or region. While many of the strategies used for SEO and local SEO are the same, local SEO campaigns can target a much more specific audience. This means people who live or are located within a specific distance of your local business.
How does local SEO work? Say you’re looking to buy a new pair of sneakers. You pull out your phone and search for “sneakers near me.” A search results page appears and you instinctively click the top result. Just like that, you find a local seller of sneakers. Conveniently. Near you. What this means for you as a local business owner is that you’d want your local business to be on that top result to land on sales. Local SEO works by optimising your online presence to attract leads from relevant local searches in search engines.
The above scenario entails two important things about local SEO: Customers include local intent in their search queries and they would likely ignore lower-ranking results. If your business website doesn’t show up on the first page of Google, or any search engines, you’re missing out on very valuable traffic, leads and money. Local SEO strategies, if done right, should help you reach local customers when and where it matters the most.
Our local SEO specialists can help your local business take on the big brands. We have over 20 years of experience in digital marketing. Our local SEO service is also powered by our own proprietary platform that brings your local audience to you. With decades of experience, results-driven marketing plans and unique local marketing technology, our local SEO service has generated over 1.3 million qualified leads for our clients. Wondering how to boost your online rankings and revenue for your local business? Get a free analysis and we’ll let you know where to start! Or simply head to our SEO packages to choose a plan that suits your business!
of all Google searches include local intent
of smartphone users searching for something nearby visit a business within a day
of “near me” searches are conducted on mobile devices
Do you want to rank your local business in Google? Of course you do -- and local SEO is the way to go! As millions of customers are searching for local businesses every day, getting your website ranked on top of Google’s first page can get you a lot of qualified leads.
Here’s the thing, though. People are looking for quick, efficient ways to find local businesses close to them. If your business is not in the local search results, you’re not being found. This means without a strong local business SEO presence, you’re missing out on very valuable traffic, leads and money.
The growth marketer team here at Top4 Marketing are local SEO experts. Our local SEO experts have been doing this for over two decades so we know what it takes to drive results. We stay on top of the latest trends and developments in local search and adapt our strategies accordingly. When you partner with us you will get a custom SEO strategy, expert campaign implementation and regular detailed reporting. In addition to our fully managed SEO services for local businesses, you can also self-manage your business listings using our own proprietary location-based marketing platform called Top4! Ready to dominate your “near me” search? Get a free analysis and we’ll let you know where to start! Or simply head to our SEO packages to choose a plan that suits your business!
Almost 54 percent of brands consider local search to have the most positive impact on their digital marketing efforts. With digital dominance, it is crucial for businesses of all sizes to concentrate their efforts on local SEO. Local businesses and multi-location companies must use local SEO to acquire qualified leads and convert them into sales. Without a local SEO strategy, you could be doing more harm to your business than you realise.
Similar to SEO, local SEO works to increase your page rankings, thereby increasing your online presence. Local SEO service helps your business appear in search results when and where it matters.
Consumers expect hyper-personalised experiences online today. Local SEO can target campaigns to extremely small, localised groups of people. This means local customers who live or are located near where your business is located.
Web visits and leads from users in a different state or country won't do anything to grow your local business. Local SEO increases traffic from customers in the very specific service area you operate.
Currently fewer than 50% of business implement local SEO strategies. This means a huge opportunity for your business to stand out in directories, maps and local searches.
Today's competitive digital landscape calls for new ways to gain exposure. Local search marketing is still in its infancy but it's here to stay and will only continue to become more relevant. Partner with our local SEO agency and leverage our proven local SEO strategies and tactics to outrank your competitors.
Here at Top4 Marketing, we understand that every business is unique and different. This means every business has different goals, number of business locations, annual revenue and financial capacity. Make sure your local business is immediately found with our affordable and custom local SEO solutions. Find out the complete list of deliverables and pricing for our local SEO services today!
Top4 Marketing is the best local seo agency in Australia and Indonesia. Our local SEO services are powered by our unique, proprietary location-based marketing platform called Top4. Top4 is a leader for 'near me' customer experience solutions in Australia and Indonesia. Designed to deliver to your target market using geographic, categorical and demographic targeting, your business will be found in the very suburbs your potential customers are searching.
Our location-based marketing platform Top4 provides a number of features you can use to boost your business online marketing strategies and drive more customers' engagement. From social media integration, service areas and multiple content publishing tools, Top4 is your business' one-stop marketing platform!
With our own location-based ad technology, we set ourselves apart from others companies to produce real results. That's why over 200,000 companies trust Top4 to grow and scale their businesses. What are you waiting for? Get started with Top4 today! The ultimate Google marketing platform for your business.
When it comes to choosing a Local SEO Agency in Australia, business owners have more options than ever before. As we have been around in the industry for over twenty years, Top4 Marketing fully understands the ins and outs of operating businesses in Australia. With our unique, location-based marketing platform and our proven processes that have been tested for more than two decades, we are one of the best Local SEO Agency and SEO companies you can choose. Wherever you are in Australia, if you partner with us we can help you bring your local audience to you.
LOCAL SEO SERVICES
FREQUENTLY ASKED QUESTIONS
What is local SEO?
Local SEO centres itself around ensuring your business is found on search engines (such as Google) by people searching for it within their community. It is heavily location-based and aims to promote your business’ visibility through improving your local search rankings. Parameters of Local SEO include city, state, postcode and “near me” searches, with geo-location being a driving factor in the process.
Why is local SEO important for your business ?
Google, and other search engines, have come to realise that users are looking for specific products and services near them. By boosting your SEO, it’s your business that will be the one these users find. Think of it as increasing your online visibility, outranking your competitors and generating more leads. However, balancing your SEO with running your business is no easy feat - so why not leave it to the Local SEO specialists at Top4marketing to manage it for you?
How can local SEO improve visibility and sales?
By directly targeting your market audience based on location, you can qualify leads that aren’t going to waste your time. You’re also helping Google and other search engines who want to provide relevant local results based on a user’s proximity and intent. This is especially relevant if you own a brick and mortar store. Most importantly, by being seen by the right people, you can penetrate your local market better, which will help you gain a bigger return on investment and greater market share.
What is the difference between SEO and local SEO?
Search Engine Optimisation, or SEO, involves optimising your website to make it more visible on search engines like Google. SEO involves optimising on a global scale. By contrast, Local SEO is more focused on the audience physically near your business and within your community. You could say that SEO is the generalised umbrella term that encompasses Local SEO.
How do I optimise my website for local SEO?
There are several key components you need to do to make sure that your website is optimised locally. Among them are claiming your Google Business Profile (previously GMB) listing, adding schema markup to your website, updating NAP citations on your website, registering your business to local business directories, getting customers reviews and adding them to your website, creating local content, etc.
When you partner with us for our local SEO services, you don’t need to worry about all these. Our team of local SEO experts will do all the legwork for you. You can rest assured that your website will jump in local search, earn more traffic and convert more customers.
How do you know if you need local SEO?
If the majority of your customers are located in the same city or metropolitan area as your business, in other words if you own a local business, then you will need local SEO. Furthermore, if you own a brick-and-mortar location, or multiple locations, you also need local SEO.
Still not sure if you need local SEO? Simply search for keywords you think your customers are using to find your products and/or services. You will need local SEO if the results tend to be more localised based on where you're searching from. Another rule of thumb to check if you need local SEO is if Google Maps show up for your search.
Our local seo services cater to your business goals, number of business locations, annual revenue and financial capacity. Check out the complete list of deliverables and pricing for our local SEO services here.
Why is local SEO so important for small businesses?
It’s always beneficial to target your marketing efforts effectively to make sure you are reaching the right people. With local SEO, you can develop a user-friendly website, find potential customers in the service area where your business serves, convert them into paying customers and establish the legitimacy of your website.
But local SEO can be challenging for small businesses, especially if you’re less technically inclined. The purposes of local SEO mentioned above involve the principles of web design, usability and conversion rate optimisation. Furthermore, search engines are constantly updating their algorithms every now and then so you need to keep up with these changes if you don’t want to get left behind, which can be overwhelming.
If you invest in our local SEO services, you don’t need to worry about all these. Our local SEO specialists are always on our toes with all Google (and other search engines) updates. Get started today and review the complete list of deliverables and pricing for our local SEO services here.
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