Experts in helping brands with Website Development Services, SEO, Social Media Marketing and the Google Marketing Platform

What is SEO and how does it work?

Top4 Marketing is the best SEO services agency based in Sydney, Australia and Indonesia. With over two decades of experience, we know the ins and outs of search engine optimisation. Let’s dive into some of the basics first.

SEO, short for search engine optimisation, is the process of improving a website’s search engine rankings to increase online visibility through organic traffic. In this day and age, people rely heavily on Google and other search engines when searching for a product or service. In fact, a staggering 75% of people don’t click past the first page of search results. This means you need your business to be on the first page of search engine results. Otherwise, most people won’t find or contact your business and ultimately you’ll miss out on qualified leads and revenue.

The purpose of search engine optimisation is to help these potential customers find your business when they look for something similar online. Search engine optimisation strategies target users who are most likely to convert on your website and take them there. This is what the ‘optimisation’ part of SEO is looking to accomplish.

SEO is different from pay-per-click (PPC) advertising because the traffic coming from SEO is organic. This means you don’t pay Google or any search engines to occupy the top positions in the search engine results, unlike paid advertising. To rank better in search engines, you must identify the phrases your potential customers would likely use when making queries online. After that, you need to match the content of your website with those key phrases.

Search engine optimisation refers to the overall process of increasing your rank on search engine results. There are plenty of other elements to SEO strategies than keyword research and content optimisation. For example, you still need to make sure the content on your web pages load fast enough so your potential customers don’t leave your website and go to your competitors’. In addition to those, there are still things like crawling, indexing and link building that you need to worry about.

Though it requires a lot of legwork, improving your rank in search engines is completely doable. But with your full-time job running a business every day, you might find optimising your website quite challenging, especially if you’re less technically inclined. Why not reach out to our web experts for help? Get a free snapshot of how your business is performing online now and our SEO strategists will be in touch to discuss how you can start optimising your site for organic search.

What are SEO Services?

The majority of businesses today engage in professional search engine optimisation services. But before you join these businesses, it’s only sensible for you to ask: what are SEO services? And what should an SEO agency’s services include?

SEO services are services provided by SEO agencies to help your business to succeed with search engine optimisation. And you would want to succeed with SEO as it is one of the most feasible ways to get more leads and increase revenue for your business. If done right, with SEO your business’ visibility will improve in search results on search engines like Google.

There are more than 200 ranking factors that Google uses when it comes to search engine optimisation. So to succeed at SEO, you’re going to need a significant amount of expertise. This is why so many businesses partner with SEO agencies like Top4 Marketing.

Search engine optimisation is an ever-evolving field. In fact, search engines like Google update their algorithms between 500 to 600 times a year. Not to mention the trends that occur within your specific industry. For this reason, many SEO agencies offer specialised services to help businesses in specific (and competitive) industries succeed. Among the most common SEO marketing services offered by SEO agencies are local SEO, e-commerce SEO and SEO audits. Depending on the type of your business, these SEO services can offer a competitive advantage that can maximise the impact of your SEO strategy.

SEO services sometimes target specific areas of SEO, like on-page SEO, off-page SEO and technical SEO. But since search engine optimisation requires all three to succeed, most businesses will choose full-service SEO plans.Top4 Marketing offers an all-in-one solution in SEO to drive performance with a data-driven blend of media, experience and content.

It can be tedious and overwhelming to try to keep up with these trends. Our SEO experts are always on our toes with all Google updates and use only legal SEO methods. When partnering with Top4 Marketing, your business should expect three core benefits from our SEO services: visibility, efficiency and transparency.

Looking for SEO Services in Sydney?

Why Top4 Marketing SEO Services?

The most important thing you should look for in SEO services is ones that can earn you the highest possible return on investment (ROI). Our SEO services can do that.

Our SEO services are comprehensive search engine optimisation services that are laser-focused on revenue. With our very own proprietary technology called Top4, our team of SEO experts can help increase your business’ visibility and get your website more qualified traffic. Accelerate results with an advanced strategy that caters specifically to your business needs.

If you’re looking for an SEO company in Sydney, you can trust us to get you started. Get a free snapshot of how your business is performing online and let us take your business to the next level.

Choose a plan that's perfect for your business

Top4 Banner

SEO Small Biz Starter

Starting from

Only $149.75 /week
$748.75 Save 25%
Payable Monthly

Billed monthly in advance ($599.00 per month)

We do 10 hours a month of marketing

Number of Keywords : 12
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Competitors Citations Acquiring

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Competitors Websites Analysis

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Google Analytics Traffic Analysis

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Technical Website Analysis & Opportunity Report

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Keyword Research & Recommendation

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Benchmarking Report

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Set Goals for SEO

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Page Speed

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Duplicate Content Analysis

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Optimisation on Google Organic

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On Page SEO Setup & Implementation Instructions

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Meta & Header Tag Optimisation

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Image & URL Optimisation : up to 5 pages

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Internal Linking restructuring & optimisation: up to 5 pages

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Custom 404 error page setup and optimisation

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Content Creation

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Content Optimisation

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Google Schema & Open Graph

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Robots.txt optimisation

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Landing Page Optimisation

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XML Sitemap Creation & Submission

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Google Business Profile (formerly GMB) optimisation

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Google Search Console (formerly Webmaster Tools) Setup

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Google Analytics setup w/ Conversion Tracking

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Pay Per Click Optimisation

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Ecommerce SEO

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Google Merchant Center Integration

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Marketplace Integration

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Local Directory Submissions

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Analytics and Keyword Phrase Monitoring

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Monthly Google Analytics Reports

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Monthly Analytics Performance Reviews

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Google Ranking Reports

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Dedicated Project Manager

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Set Up Fee - $600

Act Today And As a Bonus Receive :
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Top4 Basic Advert - (Worth $120)

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Digital Marketing Strategy Audit - (Worth $275)

Limited Time Offer - Save $395

SEO Business Plus

Starting from

Only $248.75 /week
$1,243.75 Save 25%
Payable Monthly

Billed monthly in advance ($995.00 per month)

We do 20 hours a month of marketing

Number of Keywords : 20
?

Competitors Citations Acquiring

?

Competitors Websites Analysis

?

Google Analytics Traffic Analysis

?

Technical Website Analysis & Opportunity Report

?

Keyword Research & Recommendation

?

Benchmarking Report

?

Set Goals for SEO

?

Page Speed

?

Duplicate Content Analysis

?

Optimisation on Google Organic

?

On Page SEO Setup & Implementation Instructions

?

Meta & Header Tag Optimisation

?

Image & URL Optimisation : up to 10 pages

?

Internal Linking restructuring & optimisation: up to 10 pages

?

Custom 404 error page setup and optimisation

?

Content Creation

?

Content Optimisation

?

Google Schema & Open Graph

?

Robots.txt optimisation

?

Landing Page Optimisation

?

XML Sitemap Creation & Submission

?

Google Business Profile (formerly GMB) optimisation

?

Google Search Console (formerly Webmaster Tools) Setup

?

Google Analytics setup w/ Conversion Tracking

?

Pay Per Click Optimisation

?

Ecommerce SEO

?

Google Merchant Center Integration

?

Marketplace Integration

?

Premium Directory Submissions

?

Analytics and Keyword Phrase Monitoring

?

Monthly Google Analytics Reports

?

Monthly Analytics Performance Reviews

?

Google Ranking Reports

?

Dedicated Project Manager

?

Set Up Fee - $600

Act Today And As a Bonus Receive :
?

Top4 Premium Advert - (Worth $720)

?

Digital Marketing Strategy Audit - (Worth $275)

Limited Time Offer - Save $995

SEO Business Extra

Starting from

Only $373.75 /week
$1,867.50 Save 25%
Payable Monthly

Billed monthly in advance ($1,495.00 per month)

We do 40 hours a month of marketing

Number of Keywords : 40
?

Competitors Citations Acquiring

?

Competitors Websites Analysis

?

Google Analytics Traffic Analysis

?

Technical Website Analysis & Opportunity Report

?

Keyword Research & Recommendation

?

Benchmarking Report

?

Set Goals for SEO

?

Page Speed

?

Duplicate Content Analysis

?

Optimisation on Google Organic

?

On Page SEO Setup & Implementation Instructions

?

Meta & Header Tag Optimisation

?

Image & URL Optimisation : up to 15 pages

?

Internal Linking restructuring & optimisation: up to 15 pages

?

Custom 404 error page setup and optimisation

?

Content Creation

?

Content Optimisation

?

Google Schema & Open Graph

?

Robots.txt optimisation

?

Landing Page Optimisation

?

XML Sitemap Creation & Submission

?

Google Business Profile (formerly GMB) optimisation

?

Google Search Console (formerly Webmaster Tools) Setup

?

Google Analytics setup w/ Conversion Tracking

?

Pay Per Click Optimisation

?

Ecommerce SEO

?

Google Merchant Center Integration

?

Marketplace Integration

?

Premium Directory Submissions

?

Analytics and Keyword Phrase Monitoring

?

Monthly Google Analytics Reports

?

Monthly Analytics Performance Reviews

?

Google Ranking Reports

?

Dedicated Project Manager

?

Set Up Fee - $600

Act Today And As a Bonus Receive :
?

Top4 Premium Advert - (Worth $720)

?

Digital Marketing Strategy Audit - (Worth $275)

Limited Time Offer - Save $995

How
our SEO Services
Work

SEO Audit & Research Services Australia

Audit and research

We dig deep into your business, your current website, your competitors and your online presence.

Advanced SEO Strategies - SEO Services Sydney

Advanced SEO strategies

Based on the findings of the audit and research, we begin to develop custom SEO strategies that fit to your business’ needs.

Project onboarding by The Best SEO Experts in Sydney

Project onboarding

You receive the project roadmap, consisting details of your strategies and short & long term goals you can expect from your campaign.

Campaign launch by The Best SEO Experts in Australia

Campaign launch

Our reporting tools and capabilities allow us to continuously monitor performance, scraping what’s underperforming and refining tactics that are driving results.

SEO Results & Reporting by The Best Agency Company in Australia

Results & reporting

We send you reports of everything we’ve done for your campaign, 100% transparent. You will receive the data breakdown as clear, accessible insights about your campaign.

ENGAGE A SEARCH ENGINE OPTIMISATION AGENCY FOR ONLY 1/3 THE COST OF EMPLOYING A SEARCH ENGINE OPTIMISATION MANAGER.
LET'S TALK!!

Contact Usour experts will be in touch Request A Call from our digital marketing team

SEO SERVICES

FREQUENTLY ASKED QUESTIONS

How long will it take Google to rank my website?

We will work hard to get you long-term organic rankings with the ultimate goal of getting more leads and sales to your business. The work we do will see you start to rank for longer tail variations of your main keywords quite quickly as we’re bringing your website up through the rankings for your main keywords. The length of time that it takes to have you rank in the #1 page for your main keywords will depend on the history of your website, the level of competition and the size of the package that you’re on with us search engine optimisation is a long-term commitment and should be part of your monthly marketing budget,anyone that tells you otherwise is an idiot! .

You will be provided with a monthly update and our team will work closely with you to monitor the progress.

How much does SEO cost 2022?

Depending on the SEO agency's payment model, SEO costs would vary. In 2022, the average cost of SEO is expected to be between $750 and $2,000 per month, or $80 to $200 per hour, or $5,000 to $30,000.

Top4 Marketing offers affordable SEO packages. Find out the complete list of deliverables and pricing for our SEO services here!

How do search engines work?

Although the Search Engines are continuously refining how they rank websites, there remain four key elements that are the foundation for successful Page 1 results:

  • choosing the best keywords
  • having the right website infrastructure and architecture
  • creating and presenting rich, original and engaging content
  • developing a profile of high quality, on-theme incoming links and citations

Our experienced SEO team implement these key elements for long lasting SEO results.

What are the payment terms?

You will be billed monthly in advance via Credit Card. There are no locked in contracts, but we always advise our clients to give it at least 6 months to see results.

How many keyword phrases will we target?

Depending on the package you’ve chosen, we sit down with your team at the start of the project to decide on the top-level keywords to optimise for. As a result of our work, your website will rank highly on Google for your main keywords. It will also continually increase in rankings for a huge number of long tail variations of these main keywords.

Is there a minimum contract period?

We work on a monthly subscription set up where we keep increasing your rankings until you tell us to stop. So far no clients ever have. We strive to help clients continually grow their business. To continually improve rankings, the workload really is ongoing and there are many resources, which require ongoing management.

Do you guarantee that my website will rank #1?

We do guarantee to execute the very best SEO techniques and methodologies however, as Google itself says, “Beware of SEOs that claim to guarantee rankings, allege a “special relationship” with Google, or advertise a “priority submit” to Google.” While our team have an extremely thorough understanding of the Google algorithm and how to get the best results from any resources used, in SEO there are a number of variables which can affect your ability to hit page #1. The most common ranking issues are poor previous SEO performed on your website and your competitors own SEO efforts (ie: if a competitor is willing to spend 4 times your SEO budget, expect a tough fight for the top ranking positions).

What strategies do you use to get faster SEO results than other digital marketing companies?

Based on experience and industry knowledge, we use proven strategies to rank your website highly on Google. There is so much theory and speculation thrown around in the SEO industry about what has a website rank and what doesn’t. There are over 250 ranking factors in the Google Algorithm and with smart strategies we make sure your website is SEO-friendly.

What do you need to get started on my SEO?

  • FTP Login Details: “The keys to your house” which is basically the login details to your website server. Details include: a server address (eg. ftp.yourdomain.com.au), a username and a password.

 

  • CMS Login Details: If your website has a content management system (CMS), we require the login username and password for this too.

 

  • Google Analytics Login Details: We need your Google Analytics login username and password. Google Analytics is a tool used to track your website traffic and visitor behaviour.

 

  • Google Search Console Login Details: We need your Google Search Console login username and password. Google Search Console allows us to submit your website sitemap to Google and review how Google sees your website.

 

  • List of Keyword Phrases: Since you know your business better than us, we require you to provide us with the keyword phrases that you would like to rank for you and we will conduct keyword research and come back to you with a final list.

 

  • List of Competitors: As part of our research, we require you to provide us with a list of key competitors so that we can get an idea of what we’re up against.

Our Digital Marketing Agency Services Across All Industries Include

Professional SEO (Search Engine Optimization), Google Ads Management, Website Design & Development and Social Media Marketing,
location based digital marketing using our own Google Marketing Platform called Top4

Digital Marketing Agency Australia, Website Design & Development, SEO Services as seen on media
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Digital Marketing Agency Australia, Website Design & Development, SEO Services
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Contact Our Digital Marketing Team

Our digital marketing agency has offices in Sydney, Australia and Surabaya, Indonesia and has strategic relationships with some of the largest businesses and professionals in both countries. Wherever your business is, we can help.

Ready to grow with a digital marketing agency you can trust?

What's Next - Get in touch with the best digital marketing agency - Top4 Marketing

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