What Is SEO/SEARCH ENGINE OPTIMISATION?
SEO – You know you need it, but you aren’t sure how to start.
The purpose of SEO-SEARCH ENGINE OPTIMISATION is to help potential customers who are looking for your business on Google and other search engines to find your products/services online to find you as quickly and easily as possible. To do that, you have to match the content on your website to what people are trying to find.
If SEO-Google Marketing leaves you scratching your head, you’re not alone—it’s an extremely complex and layered strategy that can take many years and hours to get it right and has countless moving parts
Top4 Marketing is a full-service, digital agency based in Australia and Indonesia that helps companies achieve success with digital marketing services. We are website marketing experts and one of our specialities is search engine optimisation (SEO) - helping clients gain visibility, leads, customers and supporters through search discoverability and getting to the 1st page of Google.
What Is Search Engine Optimisation?
Search engine optimisation (SEO) is really an ongoing marketing process. Every business, no matter the size or industry, has a website that usually includes web pages listing the key products and services it’s trying to sell to its target audience. Most also have other web pages devoted to targeted content the organization needs to feature more prominently in Google’s 1st-page search results than its competitors. That’s what the “optimisation” part of SEO is looking to accomplish.
The only constant in the world of SEO is changing. In fact, Google is reported to change its search algorithm around 500 + times each year. While most of these Google updates are small and often aren't even picked up by users and SEO, every once in a while, Google releases major updates such as Google Panda and Google Penguin. That’s where Top4 comes in.
We help organisations attract and keep prospects and customers through search engines by optimising websites and producing an inbound marketing strategy such as landing pages and promotions. Being full-service allows us to traverse the boundaries of marketing, technology and design in order to produce the best SEO results. We focus on the metrics that matter most website marketing and lead generation for B2B Lead generation, lead qualification and scoring, lead to sales nurturing and demand generation. As SEO experts, we enrich your SEO campaigns, website rankings. Whether you have a small business, local business or have a business online, we can help you have the best keyword research and be in top rankings on Google search. If you are looking for an SEO and design agency in Australia and Indonesia, contact us today.
We are an integrated online marketing company in Australia, we help clients define and understand their success factors as they relate to search engine marketing (SEM), SEO and content marketing for long-term success. We specialise not just internet marketing, we are also the best in web design. Categorically, the success factors can be broken down into: 1. brand visibility in a marketplace, 2. lead generation with SEO, 3. growth over time, 4. sales opportunity related to SEO, and 5. sales-assists from SEO efforts.
SEO is still the #1 in ROI amongst all digital marketing channels, but becoming trickier and more competitive by the minute. With each Google update, the cheap tactics employed by offshore companies and self-proclaimed “SEO gurus” are becoming obsolete, and they put companies who employ them at risk of being banned from Google.
Top4 stays up-to-date with all Google updates and uses only legal SEO methods. We have a proven system developed after over two decades of search engine marketing work and many successfully executed campaigns, placing our clients on the first page of Google local and national for highly competitive keywords. We have over 20 years of search marketing experience and Google search certifications to back it up.
We take pride in always keeping our skills up to date. Google’s recent update has affected hundreds of thousands of websites search positioning, costing many as much as 90% of their hard-earned traffic. Our complete search optimisation package includes, but is not limited to:
The time of using black hat link building techniques is long gone. Search engines have evolved tremendously over the past few years and require ethical, white hat techniques to rank a website well. We help websites build search traction quickly! We are known as one of the top SEO agencies in Australia for a reason! When you hire Top4 Marketing you can be sure it is us doing the work. In a time when unethical practices have become far too common for marketing agencies; we take pride in handling the work and taking full responsibility for our efforts.
FREQUENTLY ASKED QUESTIONS
How long will it take Google to rank my website?
We will work hard to get you long-term organic rankings with the ultimate goal of getting more leads and sales to your business. The work we do will see you start to rank for longer tail variations of your main keywords quite quickly as we’re bringing your website up through the rankings for your main keywords. The length of time that it takes to have you rank in the #1 page for your main keywords will depend on the history of your website, the level of competition and the size of the package that you’re on with us search engine optimisation is a long-term commitment and should be part of your monthly marketing budget,anyone that tells you otherwise is an idiot! .
You will be provided with a monthly update and our team will work closely with you to monitor the progress.
How do search engines work?
Although the Search Engines are continuously refining how they rank websites, there remain four key elements that are the foundation for successful Page 1 results:
Our experienced SEO team implement these key elements for long lasting SEO results.
What are the payment terms?
You will be billed monthly in advance via Credit Card. There are no locked in contracts, but we always advise our clients to give it at least 6 months to see results.
How many keyword phrases will we target?
Depending on the package you’ve chosen, we sit down with your team at the start of the project to decide on the top-level keywords to optimise for. As a result of our work, your website will rank highly on Google for your main keywords. It will also continually increase in rankings for a huge number of long tail variations of these main keywords.
Is there a minimum contract period?
We work on a monthly subscription set up where we keep increasing your rankings until you tell us to stop. So far no clients ever have. We strive to help clients continually grow their business. To continually improve rankings, the workload really is ongoing and there are many resources, which require ongoing management.
Do you guarantee that my website will rank #1?
We do guarantee to execute the very best SEO techniques and methodologies however, as Google itself says, “Beware of SEOs that claim to guarantee rankings, allege a “special relationship” with Google, or advertise a “priority submit” to Google.” While our team have an extremely thorough understanding of the Google algorithm and how to get the best results from any resources used, in SEO there are a number of variables which can affect your ability to hit page #1. The most common ranking issues are poor previous SEO performed on your website and your competitors own SEO efforts (ie: if a competitor is willing to spend 4 times your SEO budget, expect a tough fight for the top ranking positions).
What strategies do you use to get faster SEO results than other digital marketing companies?
Based on experience and industry knowledge, we use proven strategies to rank your website highly on Google. There is so much theory and speculation thrown around in the SEO industry about what has a website rank and what doesn’t. There are over 250 ranking factors in the Google Algorithm and with smart strategies we make sure your website is SEO-friendly.
What do you need to get started on my SEO?
The Top4 office is in Australia and Indonesia and has strategic relationships with some of the largest businesses and professionals Australia and Indonesia Wide. Wherever your business is we can help.
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