Best Local SEO Agency in Melbourne

Local SEO centres itself around ensuring your business is found on search engines (such as Google) by people searching for it within their community. It is heavily location-based and aims to promote your business’ visibility through improving your local search rankings. Parameters of Local SEO include city, state, postcode and “near me” searches, with geo-location being a driving factor in the process.

Google, and other search engines, have come to realise that users are looking for specific products and services near them. By boosting your SEO, it’s your business that will be the one these users find. Think of it as increasing your online visibility, outranking your competitors and generating more leads. However, balancing your SEO with running your business is no easy feat - so why not leave it to the Local SEO specialists at Top4marketing to manage it for you?

By directly targeting your market audience based on location, you can qualify leads that aren’t going to waste your time. You’re also helping Google and other search engines who want to provide relevant local results based on a user’s proximity and intent. This is especially relevant if you own a brick and mortar store. Most importantly, by being seen by the right people, you can penetrate your local market better, which will help you gain a bigger return on investment and greater market share.

Search Engine Optimisation, or SEO, involves optimising your website to make it more visible on search engines like Google. SEO involves optimising on a global scale. By contrast, Local SEO is more focused on the audience physically near your business and within your community. You could say that SEO is the generalised umbrella term that encompasses Local SEO.

There are several key components you need to do to make sure that your website is optimised locally. Among them are claiming your Google Business Profile (previously GMB) listing, adding schema markup to your website, updating NAP citations on your website, registering your business to local business directories, getting customers reviews and adding them to your website, creating local content, etc.

When you partner with us for our local SEO services, you don’t need to worry about all these. Our team of local SEO experts will do all the legwork for you. You can rest assured that your website will jump in local search, earn more traffic and convert more customers.

If the majority of your customers are located in the same city or metropolitan area as your business, in other words if you own a local business, then you will need local SEO. Furthermore, if you own a brick-and-mortar location, or multiple locations, you also need local SEO.

Still not sure if you need local SEO? Simply search for keywords you think your customers are using to find your products and/or services. You will need local SEO if the results tend to be more localised based on where you're searching from. Another rule of thumb to check if you need local SEO is if Google Maps show up for your search.

Our local seo services cater to your business goals, number of business locations, annual revenue and financial capacity. Check out the complete list of deliverables and pricing for our local SEO services here.

It’s always beneficial to target your marketing efforts effectively to make sure you are reaching the right people. With local SEO, you can develop a user-friendly website, find potential customers in the service area where your business serves, convert them into paying customers and establish the legitimacy of your website.

But local SEO can be challenging for small businesses, especially if you’re less technically inclined. The purposes of local SEO mentioned above involve the principles of web design, usability and conversion rate optimisation. Furthermore, search engines are constantly updating their algorithms every now and then so you need to keep up with these changes if you don’t want to get left behind, which can be overwhelming.

If you invest in our local SEO services, you don’t need to worry about all these. Our local SEO specialists are always on our toes with all Google (and other search engines) updates. Get started today and review the complete list of deliverables and pricing for our local SEO services here.