Do your franchisees need more sales? Do you need more franchise development leads? Partner with an award-winning SEO agency that helps brands like yours succeed everyday!
Having worked with several franchises such as Mortgage Choice, Yellow Brick Road, and the Retail Food Group we know what it takes to get franchises on the 1st page of Google with Franchise SEO Services and Search Engine Optimisation for Franchises Australia wide.
Digital Marketing Agency Web Marketing Services Australia Top4 is Australia’s leading full-service digital marketing agency. Find in-house SEO, PPC, Social Media, Content, Web Design and CRO solutions.
The main factors to rank well organically for all of your franchise locations are your website site code & structure, engaging content and local SEO. First, you need a website that is coded and structured in a way that makes it easy for the search engines to find, read, and index. Second, you need (volumes) of unique, relevant, and remarkable content. Your content must provide value to your visitors and answer the questions implied by their search query. Third, your overall web presence must establish your company as an authority – a leader in your industry. While franchise companies typically have no problem getting links from media websites, vendors, suppliers, partners, etc., they frequently struggle with website structure and content.
Many franchise websites or collections of websites are massive in size. Often, there’s a lot to handle within one CMS that manages all the locations either on one domain or individual websites. You also may be dealing with multiple franchise owners managing their own website and have to ensure that everyone adheres to a certain standard.
Creating a unified SEO strategy can be incredibly laborious. At the same time, this is exactly what is required to create a foundation for (arguably) the most important aspect of SEO – relevant and valuable website content to compete in each location’s search market and competition.
If you think you have a great deal of content, but you’re being outranked by other or smaller companies, an alarm should go off in your head. Lack of content should not be the reason a franchise association does not rank well organically, but it frequently is a large part of the problem. Often, the problem is not really a lack of content, it’s that the content is structured in the way that creates a roadblock for the search engines.
If your individual franchise locations have their own websites and domains, do they individually have enough content to rank well organically? Do they have the support needed to build out the website content that is well optimized for search engines? Likely no. That’s where our team comes in. In one case, we worked with an insulation franchise company to build out the optimized web content for their dozens of locations nationwide–giving each branch the chance to dominate in the organic search field for their own markets.
As a franchise, you have multiple locations. Are you confident in the local SEO and consistency of each location’s local directory listings and citations? Are you even confident if each location has a verified and optimised Google My Business listing? That’s where we can help. We’ve worked with franchise organizations with locations across the entire country who need help managing and maintaining the local SEO profiles of their different locations.
Many businesses have not given SEO the time and investment it deserves. Smaller companies, by comparison, often lacking the marketing budgets required to test alternative forms of advertising, are often seen investing as much as they possibly can in SEO. As a franchise organisation, you need a partner that will help you set a consistent and data-driven strategy for SEO for all of your locations and branches.
The Top4 office is in Australia and Indonesia and has strategic relationships with some of the largest businesses and professionals Australia and Indonesia Wide. Wherever your business is we can help.
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