Ecommerce SEO

Unlike paid search traffic, the traffic from organic search is "free" - no cost per click, no cost per conversion, no cost per impression. No wonder SEO has always been so popular. You can attract quality traffic in large volumes without paying for it directly.(Of course, there are costs associated with hiring and retaining an SEO professional, though this is true for any online marketing discipline.)

Successful e-commerce companies have prioritized SEO efforts to optimize their websites for Google (and other search engines). I've seen small Norwegian local e-commerce websites dominate niches with stiff competition from leading international brands. Remarkably, they do this even with relatively small budgets and limited resources. Some have done it just by following simple SEO best practices.

Our biggest challenge when working with clients is getting them to see just how deeply Google is embedded into the day-to-day life of consumers. As a result of this, SEO has become critical to e-commerce business' financial results. Since clients don't always see the "problem," SEO doesn't get the attention and budget it deserves.

This oversight means they are limiting their own growth. Instead of taking their business to the next level with professional SEO, they leave money on the table. They plan without correct analytics data, and then half-heartedly execute a few SEO activities without any plan or strategy guiding them.

You shouldn't fall into the same trap and lose the throne to others. Search engine optimization has the potential to boost your e-commerce site's sales and revenue and make you the market leader in your industry. And the good news is that your investment in SEO will even pay for itself in a very short time, while its effects will last for many years.