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Digital Marketing Services for Sporting Goods Store

How do we maximise the performance of an equestrian e-commerce website?

Flexible Fit Equestrian Australia

How do we maximise the performance of equestrian local e-commerce websites and get more online exposure?

About

Flexible Fit Equestrian has revolutionised the saddlery industry with its main concept to incorporate affordability, quality and comfort for you and your horse. Realising there had been very little innovation in the saddlery industry for some time they set about developing products that would please not only owners but more importantly be more sympathetic towards the horse. We have developed a range of equestrian products that we hope will revolutionise the way they are made and sold.

Digital Marketing Challenge

The sports industry is huge and growing tremendously. In fact, by 2020 sporting goods were placed in the 10th position among products purchased on the internet. As an equestrian e-commerce website, Flexible Fit Equestrian Australia has to compete with online marketplace giants. The sporting goods ecommerce store especially struggled with website maintenance and technical support. Its website has sat there for a while, not attracting enough traffic & visibility in the search engine results page. FFE Australia also was not too keen on the results of its online advertising.

Our Digital Marketing Solution

Flexible Fit Equestrian Australia has seen an increase in conversion rate since partnering with Top4 Marketing. We implemented ecommerce SEO to ensure the equestrian ecommerce’s products show up on Google properties for the keywords potential customers use. Among the work we’ve done for the sporting goods ecommerce business are Google Merchant Center optimisation, Google ads, Facebook ads and Shopify website development. The e-commerce website now has 7.5k monthly visitors and ranks first on Google for the keywords "Horse Bridle Accessories." This campaign is still underway to further improve the equestrian ecommerce website’s online presence and generate more leads.

72.9%

Website Direct Engagement

67.5%

Total Discovery on GMB

73.4%

Enhance Website Visitor

7.7K

Increase User on Shopify

E-Commerce Website, SEO Lead Generation, Social Media Marketing, |

Local marketing is used primarily by small businesses with a single location or outlet and having a complete digital strategy and local marketing agency is the best way to get ahead of the competition.

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