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DIGITAL MARKETING CASE STUDY

Yellow Brick Road

Wealth Management

Local Marketing for Wealth Management Company
Mortgage Brokers in Sydney

ABOUT

Yellow Brick Road (YBR) is a full-service wealth management company in Australia that offers products and services for home loans, financial planning, insurance, superannuation, and investments. Founded in 2007 by Mark Bouris, Yellow Brick Road provides the building blocks so that basic financial dreams could become reality. YBR brings together a range of financial products and services in one organisation, offering a holistic wealth management solution.

Yellow Brick Road helps Australians on the road to their hopes and dreams. We offer competitive rates, an all-encompassing portfolio of services and a network of trusted local wealth managers all over Australia. Our local brokers and wealth managers are small business owners with a vested interest in their local community. They understand the hopes and dreams of the people who live in their patch, and how to achieve them.

But, no matter where we are based, we all believe that traditional banking and financial institutions need a good shakeup. So, we're here to provide meaningful financial services, from the purchase of your first home right up until retirement, and we'll never take you for granted.

Yellow Brick Road helps Australians on the road to their hopes and dreams. How? We are a full-service wealth management company that offers products and services for home loans, financial planning, insurance, superannuation, and investments. We offer competitive rates, an all-encompassing portfolio of services and a network of trusted local wealth managers all over Australia.

Our local wealth managers (mortgage brokers and financial advisers) are small business owners with a vested interest in their local community. They understand the hopes and dreams of the people who live in their patch, and how to achieve them.

The Digital Marketing Problem

The old high street is changing. Businesses can no longer rely solely on customers who walk by and enter their stores. This is exactly why Yellow Brick Road approached Top4 Marketing. They wanted to grow their online presence and outrank their competitors in the key phrases that are beneficial for their business. Essentially, they would like to increase their local leads through local marketing strategies such as posting a blog post routine. Not only for visibility but they also needed to give a feed updated for its social media. We work closely with the YBR franchises helping drive engagement, leads and conversions through Internet franchise marketing solutions such as SEO and lead generation via Top4 and social media marketing.

Our Digital Marketing Solution

Once the Top4 platform was launched, we continued to work on the Local Marketing and SEO visibility for Yellow Brick Road. Our team was able to fully comprehend the client's requirements, which helped in the formation of an action plan. With our unique local marketing strategy, we strive to improve their ranking for keywords in the key suburbs and areas. Using our location-based marketing platform Top4, we developed the tone of voice for the brand and composed all the content throughout the platform especially on the client's social media.

2,127

Total visits on Top4 platform

28+

Good reviews on Top4 platform

26,7%

Increase in organic traffic

109%

Improvement in organic search

Mortgage Brokers Sydney

FranchiseMarketing

Franchisees are the public face of the franchise, and as such, need to take steps to attract customers locally to set themselves apart from the competition. Our franchise marketing services do just that!

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