Health and BeautyHow did Botanical Path improve their eCommerce website to gather more traffic and sales?
Botanical Path is the haven for people seeking a path to natural beauty using collagen to energise our skin cells and provide the consumer with a healthier lifestyle.
Botanical Path provides what every woman and man needs – a healthier lifestyle, a more radiant & glowing skin – and the best way to achieve that is through inner beauty routine.
Botanical Path is an online store, mainly providing health and beauty products in Australia. Their main concern was that the website didn't get enough traffic and sales. Most of their sales come from social media exposure. However, they also would like to improve the website and work on PPC advertising campaign to grow the business' online exposure further.
Once the Top4 platform was launched, we continued to work on the SEO visibility for Botanical Path Australia. This work is ongoing trying to improve their eCommerce website (Shopify) in the key suburbs and areas. Top4 developed the tone of voice for the brand and composed all the content throughout the platform.
Additionally, beyond the gorgeous, responsive web design, we also helped to take their SEO through the roof for all their related industry terms. Botanical Path is a classic example of a highly-competitive and hyper-local eCommerce website. While there is no fancy tech or database solution here, the goal was to create an awesome, image-oriented site with compelling calls-to-action and tangible local SEO results. With a strong content strategy and innovative design work, the new website solidified their brand identity.
The Top4 office is in Australia and Indonesia and has strategic relationships with some of the largest businesses and professionals Australia and Indonesia Wide. Wherever your business is we can help.
Talk to us about your project needs and we’ll create a quote to suit your goals and budget.Get Started Now
How much will your project cost? We’ll guide you through it.Let's Talk
For general enquiries or if you have a project in mind and want to have a chat.Contact Us Now