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DIGITAL MARKETING CASE STUDY

Botanical Path Australia

Health and Beauty

How did Botanical Path improve their eCommerce website to gather more traffic and sales?
Health and Beauty Business | Top4 Marketing

ABOUT

Botanical Path is the haven for people seeking a path to natural beauty using collagen to energise our skin cells and provide the consumer with ahealthier lifestyle.

 

Botanical Path provides what every woman and man needs – a healthier lifestyle, a more radiant & glowing skin – and the best way to achieve that is through inner beauty routine.

 

We believe that everyone deserves to be on ‘the path to natural beauty’ and that’s why our team of experts have created a unique range of Collagen beauty products, boosted with a variety of carefully selected botanicals to suit your individual beauty journey.

Our vision at Botanical Path is healthier, more radiant & glowing skin – naturally, and the best way to achieve that is through your inner beauty routine.

Every 27 days your skin rejuvenates itself and you create new cells from what you put into your body. What you consume daily, literally becomes you.

The first step to beautiful skin is a conscious effort to nourish your body with nutrients to help you glow from within.

 

We understand the impact daily life can have on your health, skin and body, that’s why our focus at Botanical Path is to support your individual beauty journey with one easy serve a day - your all in one beauty drink.

The Digital Marketing Problem

Botanical Path is an online store, mainly providing health and beauty products in Australia. Their main concern was that the website didn't get enough traffic and sales. Most of their sales come from social media exposure. However, they also would like to improve the website and work on PPC advertising campaign to grow the business' online exposure further.

Our Digital Marketing Solution

Once the Top4 platform was launched, we continued to work on the SEO visibility for Botanical Path Australia. This work is ongoing trying to improve their eCommerce website (Shopify) in the key suburbs and areas. Top4 developed the tone of voice for the brand and composed all the content throughout the platform. Additionally, beyond the gorgeous, responsive web design, we also helped to take their SEO through the roof for all their related industry terms. Botanical Path is a classic example of a highly-competitive and hyper-local eCommerce website. While there is no fancy tech or database solution here, the goal was to create an awesome, image-oriented site with compelling calls-to-action and tangible local SEO results. With a strong content strategy and innovative design work, the new website solidified their brand identity.

770

Total visits on Top4 platform

133 %

Increase in social media people reach

83,6 %

Increase in search discovery on google my business

4,320

Total views on google my business

Health and Beauty

Smarter Local Marketing

Local marketing is used primarily by small businesses with a single location or outlet and having a complete digital strategy and local marketing agency is the best way to get ahead of the competition.

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