Local SEO for Restaurant

How did we help Sydney-based multi-location pizzerias extend their digital footprint through social media marketing?

Golden Crust Pizza Constitution Hill

Local Pizzeria Digital Marketing Service

About

The Golden Crust offers a delectable blend of classic hand-tossed Italian pizzas, along with gourmet flavours and gluten-free options. Just order your pizza online and we will deliver the cheesy goodness to your doorstep with just one click! Pepperoni, Carnivore, the Butcher's Special, Garlic Prawn pizza and more. Order your favourite pizza and avail exciting discounts. We believe in fast, fresh, and flavourful food, delivered at your doorstep.

Digital Marketing Challenge

A multi-location pizzeria in Sydney, The Golden Crust is the destination for discounted and finest local pizza places. The local pizza place wanted to boost its social media marketing to gain greater awareness for each of its locations. That way each location could connect with each of its target audiences and get more leads. The Sydney-based pizza restaurant chain happened to expand its business to a new location. This called for a comprehensive franchise social media marketing strategy to extend The Golden Crust’s digital footprint. That’s where Top4 Marketing came in.

Our Digital Marketing Solution

We added the new Constitution Hill venue to our local advertising platform Top4 to improve its ranking for keywords in the key suburbs and areas. The content published from our platform has yielded more than 80% of organic search on Google. We’ve developed a social media campaign for the Baulkham Hills and Constitution Hill locations, accomplishing a seamless one voice approach to messaging, promotions and online community. We also establish product campaign sales & promotions to help boost the pizza restaurant chains’ social media engagement rate. Even though this is an ongoing project, The Golden Crust has already seen excellent outcomes in search exposure as well as real-world income growth.

11.4K

Total search views

14.1K

Enhance maps views

64%

Increased brand awareness

81.3%

Increased discovery on Google

Franchise Marketing, Google My Business Management, Social Media Marketing, |

Local marketing is used primarily by small businesses with a single location or outlet and having a complete digital strategy and local marketing agency is the best way to get ahead of the competition.

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Local Pizzeria Digital Marketing Service

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