Tabassam ID is a modest-wear brand in Indonesia. The store is a perfect place to shop for good quality Muslim wear, such as caps, turbans, ladies' prayer gowns, Ihram clothing, etc. With the increasing demand for Muslim fashion in Indonesia, Tabassam ID is committed to providing high-quality Muslim wear. With persistent dedication, Tabassam ID has since grown into a business that provides stylish Muslim wear not just in its own physical store but also through various marketplace giants such as Shopee and Lazada.
The online marketplace has become a commonplace for retailers and distributors to advertise and sell their products. Since 2017, Tabassam ID has been on marketplace giants in Indonesia like Shopee and Lazada and gained a decent revenue from both platforms. The retail business had previously attempted to reach a wider audience and build an even stronger digital presence through paid search. However, lacking the appropriate skills and resources, the modest-wear brand did not see desirable results from its Ads campaign. The Islamic clothing brand aimed to gain traction organically this time. Tabassam ID approached Top4 Marketing to ensure its products rank high on the marketplace search engine and especially produce a successful Ramadan campaign.
Our team of SEO experts added Tabassam ID to our advertising technology Top4 to further increase the online Muslim wear brand’s digital visibility. By analysing each product's features and description, we managed to improve each of the apparel products by optimising the description and alt text within the images so they were more SEO-friendly. In addition, our team of in-house creatives also improve and enhance the products’ visualisation to further increase perceived legitimacy among customers. And with a huge demand for modest wear fashion in Indonesia, Ramadan is one of the can’t-miss annual celebrations for Tabassam ID. We used this opportunity to further optimise the muslim-wear brand online stores on Shopee and Lazada. During the high season, the online fashion stores generated AUD 4,800+ in online total revenue, marking it a significant milestone compared to the year prior.
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