Skinny Mocktail emerges as a trailblazer in the health-conscious beverage industry, offering a delightful range of non-alcoholic mocktails dedicated to weight loss and gut health. Based in Australia, this innovative brand blends the pleasure of sipping a sophisticated cocktail with the benefits of natural weight management and digestive support. Vegan-friendly, gluten-free, and made with natural sweeteners, Skinny Mocktail's products are a testament to their commitment to quality, health, and enjoyment.
Post-launch, Skinny Mocktail’s new website, while aesthetically pleasing, struggled to translate visits into sales. The site was not fully optimized for e-commerce, leading to lower engagement and conversion rates. Despite having a unique product line, they faced issues with online visibility, underwhelming search engine rankings, and a lack of targeted marketing efforts. These factors combined to create a gap between their online potential and actual revenue generation, making it clear that a more strategic approach to digital marketing was needed.
To tackle these challenges, a multifaceted digital marketing strategy was employed. Firstly, e-commerce SEO was implemented, optimising product descriptions and metadata to enhance search engine visibility. The focus then shifted to enhancing the homepage, optimising it to improve user experience and thereby boost engagement and conversions. Concurrently, targeted Google Adverts campaigns were launched, strategically reaching out to specific demographics to drive more qualified traffic to the website. A key innovative addition was the incorporation of AI-generated lifestyle photos, which brought a touch of authenticity and relatability to the site. These concerted efforts led to a substantial boost in online sales. The campaign is still ongoing, continually evolving to sustain and increase these sales further.
Increase in organic website traffic within 1 month
of eCommerce conversions come from organic search
Total views on Google Business Profile within 1 month
Post engagements on Google Business Profile within 1 month
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