Shmengi Pictures
Shmengi Pictures is an Australian independent film production company behind the upcoming sci-fi feature "The Enemy Is Coming," aiming to shoot the film this year for release in Australian cinemas and via streaming. With a newly completed website already in place, Shmengi Pictures needed a comprehensive marketing strategy to build audience buzz, attract industry attention, and support their search for funding and investors ahead of production.
With the film still in pre-production and actor names unable to be released until contracts were locked in, Shmengi Pictures needed to build awareness and momentum around "The Enemy Is Coming" without relying on cast attachments as a hook. They needed a modern, centralised marketing strategy spanning current platforms like Instagram, TikTok, and Reddit rather than an outdated Facebook-first approach, along with a way to reach sci-fi fans, film press, and potential investors all while establishing a social and industry presence essentially from scratch.
We built a comprehensive marketing strategy centred on Shmengi Pictures' website, then set up and launched their presence across Instagram, X, TikTok, and YouTube, alongside IMDb, TMDb, and Letterboxd profiles to establish industry credibility. We created ongoing content including trailer promotion, the "Classified Files" lore series, and regular blog articles published via Top4, while running a dedicated Reddit engagement strategy to reach sci-fi and film communities directly. We also pitched the project to film press outlets including FilmInk and ScreenHub, and are now developing a paid advertising plan to extend reach ahead of the film's funding push.
increase in search clicks
Brand search position improved
engagement rate in the first month, above the 40–50% industry average
sessions growth in a month
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