AUSTRALIA
Niche Trade Credit
Niche Trade Credit (NTC) is a leading Australian firm specialising in trade credit insurance solutions. With over 30 years of experience, NTC has become a trusted partner for businesses, offering comprehensive services in credit insurance, debt collection and recovery, and export and political risk insurance. NTC’s expertise helps safeguard businesses against bad debts while enhancing credit management capabilities.
Niche Trade Credit had a split digital setup: a fast-loading front-end using Jamstack and a blog hosted on Amazon with WordPress. This setup raised concerns about site speed and SEO performance, especially on the blog pages. It's needed to improve the website’s user experience, create a new landing page, and optimise SEO efforts. Additionally, Niche Trade Credit wanted to enhance its social media presence by setting up a new Facebook page and optimising the LinkedIn page and Google Business Profile.
To dominate the local insurance broker’s market we implemented our location-based marketing Top4 to achieve a competitive advantage in the local market. We optimised the website's UI/UX, ensuring it's responsive across all devices and loads quickly. SEO issues on the blog pages were fixed, with keyword-rich content added, along with optimised Meta tags, image alt texts, and headings to boost search engine rankings. We also published one new SEO-enhanced article per week, shared across the blog, Top4 Local page, LinkedIn, and Facebook. Additionally, we optimised the Google Business Profile and set up a new Facebook page to ensure consistent engagement across all platforms.
Increase in organic rankings within a month
Increase in the number of visitors in LinkedIn within a month
Increase in the number of followers in LinkedIn within a month
Increase in Facebook reach within a month
Our free strategy calls require no more than 45 minutes of your time. Use the form above to select a good day and time to chat!