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DIGITAL MARKETING CASE STUDY

Igor's Pastry & Cafe

BAKERY

How We Help Igor's Pastry with Their Multi Location Business Through Online
Igor's Pastry & Cafe

ABOUT

Pengalaman Sang Pendiri, Igo & Ratna, yang panjang selama lebih dari 14 tahun di Inggris, Switzerland, Jepang dan Indonesia sebagai profesional di dunia perhotelan dan pastry bakery didukung pendidikan yang menunjang membuat mereka percaya diri membawa pengalaman dan pelajaran internasionalnya, ke tingkatan usaha bisnis Igor's Pastry & Cafe Surabaya. Igor's Pastry & Cafe Surabaya diambil dari nama Igo sebagai Director yang mengelola seluruh aspek manajemen dan marketing sedangkan Pastry Chef Ratna yang mengelola keseluruhan proses produksi.

Menu-menu klasik dan baru selalu ditawarkan dan untuk melayani tingginya kesadaran masyarakat akan kesehatan, Igor's Pastry menawarkan aneka produk pastry, bakery, cookies, ice cream, snack dan puding.

 

Inilah gerai pastry dan bakery berkualitas tinggi di Surabaya, yang lahir dari tangan anak bangsa. Interior yang terkesan suasana rumah kayu di Eropa menambah keanggunan gerai tersebut, kesejukan gerai, kebersihan yang hebat, kualitas penataan, jajaran produk yang variatif dan unik, kualitas pelayanan berkelas, dan hebatnya ini bukan berada di ibukota Jakarta. Strategi Igor's Pastry & Cafe Surabaya adalah menjadi pemain berkelas dunia, walaupun bukan berada di ibukota negara.

 

The Digital Marketing Problem

Igor's Pastry & Cafe Surabaya memiliki 5 fokus bisnis, yaitu Igor’s Pastry, Sator Food Gallery, Sator Grocery Shop, De Bun dan Valore Cake. Penjualan produk mereka selalu meningkat di hari-hari libur nasional maupun internasional dan pada acara-acara personal. Saat ini, mereka juga menawarkan produk oleh-oleh Surabaya. Melalui peluang tersebut, Igor's Pastry & Cafe Surabaya ingin memfokuskan marketing campaign mereka dengan membuat konten-konten menarik yang dapat menjangkau lebih banyak konsumen.

Our Digital Marketing Solution

Top4 Marketing memulai dengan meluncurkan bisnis pada platform Top4, diikuti dengan pencarian kata-kunci kompetitif serta membuat akun Google My Business untuk masing-masing kategori bisnis yang dimiliki Igor's Pastry & Cafe Surabaya. Optimasi pengelolaan tiap akun bisnis secara reguler dilakukan pada Google My Business, SEO, Social Media, Top4 Platform, dan Copywriting di website mereka. Dalam pengelolaan social media, tim kami membantu desain grafis dan konten yang membangun rasa penasaran konsumen terhadap produk yang dipromosikan.

20,147

increase organic visibility

87 %

increase organic website traffic

369%

Increase social media engagements

237,994

Organic Instagram impressions

Igor's Pastry & Cafe

Smarter Local Marketing

Local marketing is used primarily by small businesses with a single location or outlet and having a complete digital strategy and local marketing agency is the best way to get ahead of the competition.

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Igor's Pastry & Cafe
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