The company approached Top4 Marketing to build a new website, landing page and logo.
The main message to get across are the following:
Simplicity: Is the design simple and clean enough to be flexible and easily recognizable? Is it not too busy, distracting, or confusing?
Memorability: Is it quickly recognizable? Will people only have to spend a second or two thinking about it to get it?
Timelessness: Will it still be a great logo in 10, 20, or even 50 years?
Versatility: Does it scale to different sizes without losing quality? Will it work across various media and within different contexts?
Appropriateness: Does it resonate with the desired audience?
Contract Governance logo is a great example of a logo that follows all five of these principles.
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