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DIGITAL MARKETING CASE STUDY - NEW LOGO DESIGN

Christianson Tours

Travel

Christianson Tours' new logo helps to solidify and modernise their brand identity
Christianson Tours

ABOUT

Christianson Tours has been specializing in tours since 2000. We started with one 15 passenger van and only 300 customers the first year. In 2012 we took more than 42,000 customers to the Grand Canyon South Rim, Grand Canyon West Rim, Hoover Dam, Bryce Canyon and Zion National Park.

 

In 2007 we purchased our first full-sized coach and expanded our customer service to include Charter Service.
We offer in-town transfers for the local schools, churches, individuals and we are very proud to be able to help the convention industry transfer their guests from the airport to hotels and convention centers.

 

Our Mission

Dedication to the highest quality of customer service and enable people to be connected to the destination of their dream.
We want all our constituencies to view our company as a good community organization with high levels of service and principles.

We take responsibility for quality
We deliver customer satisfaction
We act with integrity in all we do

Our Digital Marketing Service

  • Logo Design
  • Web Development

The Digital Marketing Problem

Christianson Tours, a Grand Canyon tour company approached Top4 Marketing to redesign their logo and website. They felt like their website didn't generate enough traffic at the time, let alone conversion. Essentially, they needed to drive more traffic, leads, and sales to their existing website. Additionally, they felt like their logo didn't really convey their brand image well, so they would like to improve it in hopes to strengthen their brand identity.

Our Digital Marketing Solution

The process started with the brainstorming and analysing client’s vision for the new logo. They wanted to convey the beauty of Grand Canyon and modernise their brand image, while still keeping the blue and pink colour palette, which corresponds to their original vision for the brand image. After sending out some rough drafts of the new logo, Christianson Tours settled with the new logo design we provided - which conveys the image of sunset/sunrise in Grand Canyon, using vivid colours for modernisation and to make the logo more appealing to the eye.

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