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Digital Marketing Services for Retail

How did we establish solid brand awareness for a newly-launched detox tea retailer?

Cha Fusion

Local SEO services - Cha Fusion

About

Cha Fusion is a 100% Australia owned and proud, detox tea shop. The tea retailer offers a range of healthy detox teas and collagen powder products for those who are looking to achieve a well-balanced diet and healthier lifestyle. Cha Fusion is also passionate about the wellbeing of our planet. That’s why the detox tea retailer offers its very own Cha Fusion Bottle tea infuser bottle.

Digital Marketing Challenge

Having successfully launched its ecommerce site with our Shopify website development services, the detox tea retailer Cha Fusion needed to get the word out. This means making its brand stand out in the volumes of other detox tea retailers. As a new brand, the online retail store also needed to establish brand awareness in the right market. This was important in order to drive qualified traffic to its ecommerce site. Cha Fusion was the second brand that the client consulted to Top4 Marketing, after successfully establishing brand awareness for the first one, Crystals Bottle, a crystal infused water bottle retailer.

Our Digital Marketing Solution

In establishing its brand awareness, we started with our proprietary advertising technology. We added Cha Fusion on Top4 to increase the detox tea brand’s online visibility and added its products to help boost sales. In addition to improving the SEO visibility of the ecommerce site, our web experts also launched a social media campaign for the detox tea retailer, building its presence on Facebook and Instagram from scratch. To maximise its exposure on Google, we also continually add fresh content to Cha Fusion’s Google Posts. This campaign is still underway to further improve the detox tea brand’s online presence and generate more qualified leads.

1.26K

Monthly account reach on Instagram

11K

Monthly post reach on Facebook

506%

Increase in post engagement

305%

Increase in page likes

Content Marketing, SEO, Social Media Marketing, Top4 Platform, |

Local marketing is used primarily by small businesses with a single location or outlet and having a complete digital strategy and local marketing agency is the best way to get ahead of the competition.

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Local SEO services - Cha Fusion
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