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DIGITAL MARKETING CASE STUDY

Australian Family Group Conferencing & Assessment

Education

How did Australian Family Group Conferencing & Assessment increase their local engagements and leads?
Australian Family Group Conferencing & Assessment

ABOUT

Family Group Conferencing (FGC) is an alternative dispute resolution model that can be used in the child protection system. It allows families with children at risk of abuse or neglect or who need further support to participate fully in decision making about their children. Family Group Conferencing (FGC) has been an effective model in NSW since 1996.

 

Our staff are highly qualified and trained in many aspects of family work and all possess high levels of cultural competency, ensuring that all families and their different cultures are respected and considered during our work with them.

 

- We specialise in working with Aboriginal and Torres Strait families
- We specialise in working with families and children with a disability
- We can offer either Aboriginal or non-Aboriginal Staff to work with our families
- Our staff are all highly qualified in all aspects of Aboriginal cultural competency
- All our staff are trained and extremely experienced in many aspects of family work
- We take time to understand our referrals, to enable us to best match specialised Staff to the needs of the family

 

Our trainer, Mel Brown, is a Ngunnawal woman from the Canberra region. Mel has over 25 years of experience in child protection and welfare and has a wealth of on-the-job experience in facilitating Aboriginal FGC’s, - knowledge that simply cannot be gleaned from a textbook.

Our Digital Marketing Service

The Digital Marketing Problem

The old highstreet is changing. Businesses can no longer rely solely on customers who walk by and enter their stores. This is exactly why Australian Family Group Conferencing & Assessment approached Top4 Marketing. They wanted to grow their online presence and outrank their competitors in the key phrases that are beneficial for their business. More than anything, they wanted to make sure that the customers can find their business when they need them.

Our Digital Marketing Solution

Once the Top4 platform was launched, we continued to work on the SEO visibility for Australian Family Group Conferencing & Assessment. This work is ongoing trying to improve keywords in the key suburbs and areas. Top4 developed the tone of voice for the brand and composed all the content throughout the platform.

631

Total visits on Top4 platform

133 %

Increase in social media people reach

83,6 %

Increase in search discovery on google my business

4,320

Total views on google my business

Education

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