Social Media Management for Fertiliser Supplier

How We Helped a Local Fertiliser Supplier Improve Social Media Strategies and Boost Product Awareness

Agridev

Social Media Management - Agridev

About

A local fertiliser supplier in Indonesia, Agridev, part of Ajinomoto, focuses on agriculture projects by providing high-quality fertilisers for flowers, fruits, plants, and fodder. Recognising the challenges farmers in Indonesia face due to a lack of fertiliser, this supplier was established to fill this gap. The company aims to not only supply fertilisers but also educate farmers about proper agricultural practices and the benefits of their products.

Website

Agridev

Social Media

Agridev on Facebook Agridev on Instagram Agridev on TikTok

Our Digital Marketing Services

Digital Marketing Challenge

The local fertiliser supplier wanted to revamp its social media strategy to better engage farmers and promote its products. After previously working with a marketing agency for two years, the content had become too generic and lacked the creativity needed to make an impact. They needed a fresh approach to ideation, design, and post timing to better connect with their audience. Their goals were to increase sales, improve product awareness, and move away from ineffective marketing strategies.

Our Digital Marketing Solution

We began by auditing the supplier’s existing social media presence to identify areas for improvement. Then, we developed a tailored content plan focused on engaging farmers and agricultural businesses. The content included posts explaining their products, showcasing their benefits, and offering educational tips to help farmers improve their practices. To amplify the reach, we managed Meta Ads campaigns that targeted specific demographics and regions, driving traffic to their pages. We also implemented a posting schedule based on audience behavior to ensure high engagement rates. Regular performance analysis helped refine the strategy, ensuring continuous improvement.

394.9%

Increase in Instagram reach within a month

359%

Increased Instagram followers within a month

9.2K%

Increase in Facebook reach within a month

507.2%

Increase in Facebook impressions within a month

Social Media Management, Website, |

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