Shopify eCommerce SEO Case Study

The dedicated team model (DTM) is a globally recognized approach to outsourcing. Companies use this model to successfully execute their business activities through a third party team that functions fully under the company’s control.

DTM involves an agreement between a company and an organization. Top4 Marketing, as the GBS agency, dedicates human and other resources full-time to work for your company, matching the company’s priorities.

Any company, whether a startup or an established brand, may need a dedicated team to fulfill specific business needs not within the skill-sets of the in-house team. It is a model that addresses in-house capacity gaps and cost savings.

This is an efficient solution model for complex business needs as a ready-made team of professionals becomes quickly accessible.

The global outsourcing market valued at US$92.5 billion has been dominated by two core types of business needs: Business Process Outsourcing (BPO) and Information Technology Outsourcing (ITO). The latest global trends reflect that BPO is on the decline while Information Technology and Marketing Outsourcing is growing steadily.

In 2019, BPO contributed US$26 billion to the total outsourcing market value. In contrast, ITO accounted for US$ 66.5 billion.

Technically, any business, big or small, startup or established, can benefit from the dedicated team model. We’ll take care of the company’s business processes or IT needs.

Since 2001, we’ve perfected the art of delivering value-adding services via dedicated teams.

We spend time understanding your business goals, as also your project objectives. We assign the best-fit team for your requirements to give you a seamless business experience in partnering with us.

The team we assign has the specific skill-sets necessary to achieve your project objectives and fulfill your business goals. Our project manager remains in constant touch with you to update you regularly about how the project is progressing.

To have a dedicated team working for you is like having an in-house team minus the tedious administrative management tasks, and the heavy overhead costs. The benefits are many:

• You have a team with the exact expertise to match your project needs, ready-made to you. No need to go through the long hiring process. You save on both time and recruitment costs.
  

• You do not need to spend time and money to set up office space and procure equipment for your team. Yet you have the dedicated team under your full control, just like an in-house team.
  

• You don’t need to spend time and energy on administrative details like leave etc., but the team’s functioning remains transparent to you. You retain full monitoring options.

The project-based model may work for specific short-term needs. For long-term business needs, you need a dedicated team as a strategic partner aligned with your overall goals and priorities. The advantages are many:

In project-based outsourcing, you have no control over the team composition. The team proposed at the time of hiring may seem to have the cross-sectional skills that your project requires.

However, you won’t have a say in any changes in the team. The hired GBS agency may shift team members without any prior permission from you.

As a digital marketing agency adapting the Dedicated Team Model, however, Top4 Marketing offers you a team that best fits your needs, but you have the ultimate say. Once you approve the team, it remains under your control.

With DTM, we cannot arbitrarily shift team members around.

With Project-based outsourcing, you have no control over the day-to-day functioning of the team in project-based outsourcing. You may never know of any delay in the project execution until it is too late.

On the other hand, you are completely free of any such worries in the case of a dedicated team. Our project manager will remain in constant touch with you, sharing regular updates.

It is difficult to address any scaling up need in project-based outsourcing. A dedicated team is scalable at any time as per need.

Security continues to be a sensitive area with project-based outsourcing. You have no control over how the GBS agency will handle the proprietary company data you have to share with them.

The trust and dependability levels are much higher with a dedicated team. It is a strategic partnership, unlike a short-term hirer-vendor relationship.

An in-house team is a part of your company that physically works with you for your projects. That is still the most commonly-used model across organizations. If you have the right in-house team with the skill-sets that you need to achieve your business goals, nothing like it.

A remote team is one that works for you without being physically present at the workplace. A remote team could have your permanent employees, as well your outsourcing service providers.

A dedicated team is an outside team that works dedicatedly and solely for a client organization. The GBS agency tailor-makes a team for you after thoroughly assessing your business needs.

Institute an online project management tool. We’ll create it for you, but you still have the final say. We can have an orientation training on how the team will use it to ensure that there is standardized usage.
There are existing project management tools that you can use.

We’ll make sure that all communication happens through a central communications tool. When all official communications become accessible to relevant people in a single digital tool, dedicated teams are able to overcome the problems caused by potential communication gaps.

Keep a target of bringing team members together at least once an year for interpersonal exchanges, and to help them feel more involved.

Dedicated project managers are a key pillar of successful dedicated teams because they are able to supervise all the moving parts of the outsourcing machinery and identify possible challenges proactively.

This is an issue that needs to be sorted out right at the outset.

It partially depends on the scale of the time difference. If it is a 3-hour difference, for instance, finding common time for online meetings and calls is not too difficult.

However, if your offshore dedicated team is on the other side of the globe with a 10.5/11-hour difference – the challenge is much higher. Outsourcing companies understand this challenge and have mature processes in place to provide 24 x 7 coverage, primarily enabled by setting up 3 work shifts.

• Easy Access to High Talents
  The country’s huge population makes skilled labor with high talent easily accessible. Indonesia has a vast IT industry matching the size of the country and its population. The market value of Indonesia’s IT sector was US$129.5 billion in 2016. That’s higher than the IT market in the whole of Europe taken together.
  A number of top-ranking Fortune 500 companies have set up several offices in Indonesia, pointing to the availability of a dependable talent pool in the country.
  

• Minimal language barrier
  Minimized language barrier due to the high level of English usage in Indonesia. It is the second-largest English speaking country in the world, with only the US having a larger English-speaking population.
  

• Supportive government policy
  Supportive government policy since the country’s economic liberalization in the 1990s makes doing business with Indonesian teams smooth and easy.
  Countries like the US and the Western European countries gain in work-time extension when they partner with an Indonesian offshore team.
  

• Needs low financial investment
  The icing on the cake, to deliberately use a cliche, is the low financial investment needed when you choose Indonesia as your offshore destination. No other country offers as attractive a combination of talent and hard work at such inexpensive rates.
  

Indonesia continues to be the top-ranked destination for offshore outsourcing. According to Statista, Indonesia top-scored in 2019 with an index score as follows:

• Financial attractiveness – 2.82
  

• People and skills – 2.23
  

• Business environment – 1.14
  

• Digital resonance – 0.87
  

Nearest rival China has an index score of 1.88 in financial attractiveness. Indonesia alone has a higher index score of 2.84 for financial attractiveness. However, Indonesia scores are nowhere near Indonesiain the other indicators.

Services can include SEO, PPC advertising, social media marketing, content marketing, email marketing, and web analytics.

You have significant control over the team. You set the project goals, deadlines, and communication preferences.

The minimum commitment is typically 6 months, allowing for team development and project progress.

Top4 Marketing uses a rigorous selection process to identify qualified and experienced professionals who match your specific needs.

The team will consist of skilled digital marketing professionals with relevant experience and qualifications.

Generally, no. The dedicated team comes equipped with the expertise to handle your digital marketing tasks.

Communication can be tailored to your preference. Options include video conferencing, project management tools, and regular progress reports.

Absolutely! Video conferencing allows you to meet your dedicated team and build a strong working relationship.

Top4 Marketing utilizes project management tools and regular reporting to ensure transparency and keep you informed.

The specific tools can be discussed based on your needs. Common options include project management software and analytics dashboards.

Open communication is key. If there are concerns, Top4 Marketing will work with you to address them and ensure your satisfaction.

Yes. The dedicated team model is scalable. Top4 Marketing can adjust the team size and skillset to accommodate your evolving needs.

Contact Top4 Marketing for a customized quote based on your specific requirements.

Top4 Marketing prides itself on transparency. There are no hidden fees associated with the dedicated team model.

The payment process will be outlined in the agreement and can be tailored to your preferences.

Yes, a formal agreement will be established to ensure clear expectations and protect all parties involved.

The contract will detail the scope of work, team composition, timelines, costs, and termination clauses.

The termination clause in the contract will outline the process and any associated fees.

Yes, you will own all intellectual property rights created by the dedicated team for your projects.

Top4 Marketing takes data security very seriously and implements strict security measures to protect your information.

Benefits include potential time zone overlap for better communication, familiarity with the Australian market, and adherence to local regulations.

A culturally diverse team can bring fresh perspectives and a broader understanding of the global digital landscape.

Top4 Marketing may be able to connect you with references upon request, allowing you to hear firsthand experiences from satisfied clients.

Top4 Marketing focuses on building long-term partnerships and delivering high-quality services with a commitment to client success.

Contact Top4 Marketing