Best AI Video Advertising Strategies to Boost PPC Campaigns

AI video advertising strategies use artificial intelligence to analyse data and automate key parts of your campaign, like targeting, content assembly, and optimisation. Unlike traditional video ads that often rely on a single, generic video, AI-driven approaches allow for dynamic creation and personalisation. This means your ads reach the right people at the right moment, leading to better results with less waste.

A modular asset library is a collection of reusable video clips, images, text overlays, and voiceovers. By organising your assets this way, our AI tools can quickly mix and match elements to create fresh, tailored ad variations for different audiences or platforms. This keeps your ads relevant and engaging, and it speeds up production while saving on costs.

Absolutely. While keywords still matter, intent-based targeting lets AI look at user behaviours, search history, and other signals to understand what a customer actually wants. This approach means your video ads appear when people are most likely to act, even if their search terms are not an exact match for your business. It is a smarter, more precise way to reach potential customers.

Value-based conversion tracking assigns a specific monetary value to different types of customer actions, such as a sign-up or a sale. With this detailed feedback, the AI can optimise your campaigns toward the most profitable outcomes, not just the most clicks. This helps you get more from every advertising pound and ensures growth that actually makes a difference to your bottom line.

Lift measurement goes beyond just counting last-click conversions. It analyses how exposure to your video ads influences people across the entire buying journey, including those who may convert later or on a different device. This gives you a much clearer picture of which ads are truly creating demand and generating extra business, so you can invest with confidence.

Many users scroll through their feeds and watch videos with the sound muted, especially on mobile and social platforms. Optimising for sound-off viewing, with captions, bold text, and striking visuals, ensures your message still comes across. Our PPC service uses AI to identify which visual styles resonate best, leading to higher engagement from every viewer.

Yes, we specialise in helping local businesses and franchises use advanced AI techniques to boost their PPC video results. From building modular asset libraries to setting up sophisticated tracking and targeting, our experts partner with you every step of the way. Get in touch with us to discover how our PPC services can be tailored to your specific industry and goals.

Not at all. AI video advertising strategies are designed to make the most of any budget by improving targeting and reducing wasted spend. We work with businesses of all sizes to create cost-effective campaigns that deliver measurable results, so you can grow your brand without breaking the bank.