Experts in helping brands with Website Development Services, SEO, Social Media Marketing and the Google Marketing Platform

DIGITAL MARKETING CASE STUDY

Southern Institute of Early Learning & Leadership

Education

Their Top4 advertising landed on the first page of Google for the keywords
Southern Institute of Early Learning & Leadership

ABOUT

SIELL partners with quality childcare services to provide a nurturing and supportive environment that encourages you to apply your new skills and knowledge in both simulated and real workplace situations. As a student, you will have the guidance of a workplace mentor who assists with setting goals, and provides ongoing feedback and encouragement. Southern Institute of Early Learning & Leadership believes that educators play an instrumental role in the development and care of children in their early years, with leaders in the industry also helping to shape the future of early years education.

 

We believe in providing training through:

• A range of self-paced learning
• Quality workplace training
• A dedicated mentor and trainer
• Providing real-time feedback and development opportunities
• A nurturing and dynamic environment

 

Our courses are inspired by our desire to provide quality training that prepares you to be the best educator you can be within an early childhood setting. You'll be provided with an opportunity to work with educators of various qualifications (including degree qualified Early Childhood Teachers) and with children aged 0-6 years.

Our Digital Marketing Service

The Digital Marketing Problem

The old highstreet is changing. Businesses can no longer rely solely on customers who walk by and enter their stores. This is exactly why Southern Institute of Early Learning & Leadership (SIELL) approached Top4 Marketing. They wanted to grow their online presence and outrank their competitors in the key phrases that are beneficial for their business. More than anything, they wanted to make sure that the customers can find their business when they need them.

Our Digital Marketing Solution

Once the Top4 platform was launched, we continued to work on the SEO visibility for Southern Institute of Early Learning & Leadership. This work is ongoing trying to improve keywords in the key suburbs and areas. Top4 developed the tone of voice for the brand and composed all the content throughout the platform. As a result, their Top4 advertising landed on the first page of Google for the keywords "Southern Institute of Early Learning & Leadership!"

716

Total visits on Top4 platform

76,9 %

Increase in search discovery on google my business

1,660

Total views on google my business

346

Total customer actions on google my business

Education

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