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DIGITAL MARKETING CASE STUDY

SAP Australian User Group

SAP Specialist

How SAUG engage their advertisement

ABOUT

The SAP Australian User Group (SAUG) is an independent not-for-profit industry association that provides information, access and advocacy for SAP customers and professionals (including SAP acquired companies - SuccessFactors, Ariba, BusinessObjects, Concur, hybris and Fieldglass). With a member base of over 6,000 individuals from 300+ companies, SAUG is the only SAP-endorsed user group in Australia.

Our Vision
To be a strategic partner of the Australian SAP community to help each other achieve business goals by gaining the insights and influences required to utilise and improve SAP, and close the gap between strategy and execution.

Our Mission
Our mission is to enhance and empower the SAP community of users and stakeholders and be a voice for our members.

In summary, our mission is to provide a unified voice to influence SAP and enable the Community to leverage SAP for success.

Since 1998, SAUG has shared insights and leveraged SAP to achieve its members’ business goals. SAUG members include small-to-medium sized public and private organisations, associations and some of Australia’s largest companies. Currently, SAUG represents more than half of SAP’s traditional Australian customer base.

When an organisation joins SAUG, it consequentially gives each staff member from HR, Procurements, Finance, IT and other departments of that organisation access to all member benefits.

Our Digital Marketing Service

The Digital Marketing Problem

As a company that’s continuously moving with the times, SAUG wanted to generate even greater awareness of its brand with prospects and potential and existing customers. From online to offline, they wanted to get their voice, and their messages, out there. The more people that heard about SAUG, the better. They recognised that in order to do this, they needed to add and deliver Display and Remarketing into the marketing mix.

Our Digital Marketing Solution

SAUG approached Top4 to add and deliver Display and Remarketing into the marketing mix. Using the Google Display Network, the Top4 team were able to increase traffic and sales by targeting relevant audiences and websites with an engaging SAUG advertisement. Top4 offers banner advertising that can help SAUG generate traffic, brand awareness, lead generator and retarget your audience.

976

Total visits on Top4 platform

38,7%

Increase in organic traffic

698

Uplift organic visibility

108%

Improvement in organic search

SAP Australian User Group

Banner Advertising

Top4 offers banner advertising that can help your business generate traffic, brand awareness, lead generator and retarget your audience.

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