Financial - Home LoansHow did Salt Finance manage to get more leads and online appointments?
Salt Finance is a business with the know-how and resources to put working Australians in a better financial place. A boutique, holistic service provider with finance at its core, Salt Finance caters for the entire wealth creation process both directly and via specialist advisers and providers.
Prior to establishing Salt Finance, founder Marco Cipri worked in the mortgage sector for many years assisting clients with all their mortgage and finance needs. During this time, he identified a concerning trend in the banking and finance industry affecting working Australians with mortgages.
Quite simply, there was and remains very little assistance to help customers pay their home loans off sooner, save interest & tax, create wealth and help secure their financial futures.
The sad thing is, whilst everyone talked about it (and still does) in their marketing – especially the major banks – no one actually seemed to have the knowledge or if they did, care to put people in a better financial place. There is a simple reason for this.
Apart from a lack of knowledge, quite simply, banks profit via the interest customers pay on their mortgages. The more interest customers pay, the more profit the banks make. If customers were to pay their loans off sooner, the banks would make less money.
The results of this lack of knowledge and care is that customers who could potentially be in a better place were left in a worse place – struggling with debt that never seemed to reduce and feeling like they were never moving forward. That was until Salt Finance was born with the mission statement:
“Live today, own tomorrow!”
Inspired by Gandhi’s Salt March, Salt Finance was created out of a vision to show and assist working Australians, just like you, how to own their homes sooner, build wealth and advance towards financial independence simply and safely, one step at a time.
Mortgage lending and home loans are competitive markets. Therefore, aiming to get on the first page of Google can be challenging. On top of that, in order to stay ahead of their competitors, Salt Finance also needed to manage their digital and social media marketing, as well as maintaining their website.
Using our location-based marketing platform, we manage Salt Finance's online presence and marketing channels for them and improving their ranking for their targeted keywords. In addition, we also manage their social media profiles. The hard work paid off - Salt Finance has seen growth in the number of leads and online appointments they are getting!
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