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DIGITAL MARKETING CASE STUDY

Retrospec'd

Online Clothing Store

A Local Premier Online Clothing Store in Newtown Drove Engagement in Their Online Platform
Retrospec'd Newtown

ABOUT

Retrospec'd is a premier online clothing store in Newtown, Sydney that offers high-quality clothes for men and women such as dresses, petticoats, vests for men, pants and much more.

We are well-known makers of vintage-inspired dresses and fashion. Drawing on their own vast collection of vintage and retro dresses – including the 1940s and 50s dresses – Sharon and Teena aim to produce retro fashion and dresses that will make you feel fantastic when you’re wearing them. This means not only a fun style but also a fantastic fit.

 

All Retrospec’d garment are made in Australia to the very highest standard. The majority of the fabrics themselves are the product of many months spent finding colours and design elements that are “just right”. The result is fresh, vintage-inspired fashion that simply can’t be found anywhere else in the world.

 

Our Products:

 

   •  Dresses

   •  Jackets

   •  Belts

   •  Petticoats

   •  Knitware

   •  Pants

   •  Tops/Blouses

   •  Men's Belts

   •  Vests

   •  Shirts

   •  And much more!

 

If you are looking for high-quality vintage-inspired clothes for men and women, browse our products at Retrospec'd today!

Our Digital Marketing Service

The Digital Marketing Problem

The idea of Retrospec'd was as simple and wholesome as the vintage fashion that inspired it: everyone deserves to have a fabulous dress – no matter their age, size, or the decade in which they’re living. They aim to reach customers for new vintage design inspiration that will mark the start of a new chapter in the retro fashion and dresses they offer. Therefore, an online platform is indeed needed to achieve their goals.

Our Digital Marketing Solution

Once the Top4 platform was launched, we continued to work on the SEO visibility for Retrospec'd. This work is ongoing trying to improve key ranking areas. Top4 developed the tone of voice for the brand and composed all the content throughout the platform, supporting content to ensure the new platform drove engagement and business leads. As a result, their Top4 listing landed on the first page of google for the keywords "Retrospec'd Newtown!"

681

Total visits on Top4 platform

92,4 %

Increase in search discovery on google my business

753

Total views on google my business

126

Total customer actions on google my business

Online Clothing Store NEwtown

Smarter LocalMarketing

Local marketing is used primarily by small businesses with a single location or outlet and having a complete digital strategy and local marketing agency is the best way to get ahead of the competition.

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Vintage Clothing Store Newtown
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