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DIGITAL MARKETING CASE STUDY

Mortgage Choice

Mortgage Brokers

Local Marketing for Home Loans Company
Mortgage Choice

ABOUT

Mortgage Choice was established in 1992 by co-founders Rod Higgins and Peter Higgins who had a vision of building a national network of ethical, credible and professional mortgage brokers who local communities could trust. Since then, we have evolved into a fully-fledged financial services provider. Our goal is to help Australians make better decisions with their finances, because at Mortgage Choice, we understand that better choices lead to a better life.

We get a kick out of helping people afford the things that are important to them, whether that’s buying a home, buying a new car, starting a business, travelling around the world or enjoying life in retirement. We help people take control of their money so they can spend time doing things that make them happy, with the people who are important to them.

 

For 27 years, Mortgage Choice has been helping Australians with their financial needs by delivering a range of financial choices teamed with trusted expert advice. Our national network of professional mortgage brokers and financial advisers is committed to empowering customers by sharing their expertise and offering solutions that meet a person’s unique circumstances.

Our national network of professional mortgage brokers and financial advisers is committed to empowering customers by sharing their expertise and offering solutions that meet a person’s unique circumstances.

At Mortgage Choice, our brokers offer customers a wide choice of home loan products via an extensive panel of leading lenders. We can also assist with personal loans, commercial loans, asset finance, deposit bonds, and risk and general insurances.

 

Our brokers work in partnership with FinChoice Financial Advisers to provide customers a holistic advice offering that is both affordable and transparent.

Choosing a home loan is like selecting a fine wine: it suits your palate, handpicked for you and gets better over time. A Mortgage Choice broker knows which home loan is right for you.

The Digital Marketing Problem

As a company that’s continuously moving with the times, Mortgage Choice wanted to generate even greater awareness of its brand with prospects and potential and existing customers. From online to offline, they wanted to get their voice, and their messages, out there. The more people that heard about Mortgage Choice, the better. They recognised that in order to do this, they needed to produce a steady stream of content to keep their website and social media feeds regularly updated.

Our Digital Marketing Solution

Once the Top4 platform was launched, we continued to work on the Local Marketing and SEO visibility for Mortgage Choice. Our team was able to fully comprehend the client's requirements, which helped in the formation of an action plan. With our unique local marketing strategy, we strive to improve their ranking for keywords in the key suburbs and areas. Using our location-based marketing platform Top4, we developed the tone of voice for the brand and composed all the content throughout the platform especially on the client's social media.

1,239

Total visits on Top4 platform

34,7%

Increase in organic traffic

112%

Improvement in organic search

954

Uplift organic visibility

Mortgage Brokers

MOBILEResponsive

- A mobile-friendly website is one that is designed to work the exact same way across devices. This means that nothing changes or is unusable on a computer or mobile device.

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