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DIGITAL MARKETING CASE STUDY

Elwood 101

Fashion

How did Elwood 101 get 33% more Facebook engagements in a week?
Elwood 101

ABOUT

We are an independent Australian family owned streetwear store.

 

Elwood 101 is basically one of the best online clothing stores in Australia!

 

Established in 2009, Elwood 101 is your go-to place for a great range of Australian Designer and Streetwear clothing. We also carry some great homewares including Glasshouse Fragrances and a big range of hats from Fallen Broken Street.

 

We handpick styles from premium streetwear designer labels that reflect a style that is relevant to any age group that will get you noticed and looking sharp wherever you go.

 

At Elwood 101 we have been stocking many of our core labels for the past decade, and know them to be durable, quality and always on-trend.

 

Our website www.elwood101.com is always up to date and has fresh stock arriving regularly, almost on a daily basis.

 

Visit our website and sign up to our newsletter for great deals and exceptional service!

The Digital Marketing Problem

Although they had to close down their physical store, Elwood 101 still wanted to spread their wings online. However, it's pretty challenging, given that only a few people are running the business. Therefore, they needed help to manage their e-commerce website, social media presence, and Google My Business - as well as making sure that they are getting enough sales to keep going.

Our Digital Marketing Solution

To make sure Elwood 101 would win in their local area and be able to outrank their competitors, we added their business to our location-based marketing platform Top4. Once the Top4 platform was launched, we continued to work on the SEO visibility for Elwood 101. We were constantly trying to improve keywords in the key suburbs and areas. Top4 developed the tone of voice for the brand and composed all the content throughout the platform. As a result, their Top4 advertising and Google My Business page landed on the first page of Google for the keywords "Online fashion store in Melbourne!" Additionally, we also managed their social media presence, and their Facebook page earned 33% more engagements in a week!

5,087

Total visits on Top4 platform

90,6 %

Increase in search discovery on google my business

346

Total customer actions on google my business

32,100

Total photo views on google my business

Fashion

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