Crompton Lighting is a brand of Gerard Lighting
As a company that’s continuously moving with the times, Crompton wanted to generate an even greater awareness of their brand with prospects and potential and existing customers. From online to offline, they wanted to get their voice, and their messages, out there. The more people that heard about Crompton, the better. They recognised that in order to do this, they needed to produce a steady stream of content to keep their website and social media feeds regularly updated.
Crompton partnered with Top4 Marketing to provide them with a batch of new SEO-optimised blogs every week to be shared on Social Media.
Crompton no longer had to worry about the constant pressure of having to produce new copy, no matter how busy they got. They were provided with a constant flow of blog content that was aimed at the key personas within their target sectors, reinforced their industry-leading products and insight, and spread the Crompton word online and across the world of social.
Crompton Lighting is a brand of Gerard Lighting. Gerard Lighting is the company behind Australia's most innovative and well known lighting brands and lighting controls. When it comes to lighting solutions, no other company delivers like Gerard Lighting. With over a century of experience and a team of 700 employees, delivering world-class lighting design, engineering, manufacturing and distribution to Australia and New Zealand.
Gerard Lighting's in-house engineering and design team, allows the company to develop new products and produce customised solutions. It also enhances flexibility from design to handling variations, bespoke designs and variable quantities from a single unique unit to thousands of units. This manufacturing capability is enhanced by fully resourced planning, scheduling, purchasing, maintenance and tool room.
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