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DIGITAL MARKETING CASE STUDY

Crompton Lighting

Lighting Supplier

SEO and Social Media Marketing of Lighting Supplier
Lighting Products Sydney

ABOUT

Australia and New Zealand’s leading lighting solutions provider for commercial, industrial and healthcare applications. Through inspired lighting expertise and industry-leading technology, our innovative, energy-efficient solutions are lighting the way for the future.

 

With a 70–year history synonymous with the evolution of the lighting industry, we are recognised as the market leader in Australasia for the design, manufacturing and distribution of commercial, industrial and healthcare lighting systems. We have sales and customer service in each capital city of Australia, and an expanding global network of brands. We are continually exploring insights and ideas that push the limits of what’s possible, to create the standard for what’s to come.

Crompton Lighting is a brand of Gerard Lighting. Gerard Lighting is the company behind Australia's most innovative and well-known lighting brands and lighting controls. When it comes to lighting solutions, no other company delivers like Gerard Lighting. With over a century of experience and a team of 700 employees, delivering world-class lighting design, engineering, manufacturing and distribution to Australia and New Zealand.

 

Gerard Lighting's in-house engineering and design team, allows the company to develop new products and produce customised solutions. It also enhances flexibility from design to handling variations, bespoke designs and variable quantities from a single unique unit to thousands of units. This manufacturing capability is enhanced by fully resourced planning, scheduling, purchasing, maintenance and tool room.

 

VISION

Empowering our people, our customers and our community to make a positive difference for a brighter future.

MISSION

Our mission is to continuously challenge the status quo to drive growth through the pursuit of innovation, excellence and performance to service our customers and our community.

Our Digital Marketing Service

  • Copywriting
  • Content Marketing
  • SEO
  • Top4 Platform

The Digital Marketing Problem

As a company that’s continuously moving with the times, Crompton wanted to generate even greater awareness of its brand with prospects and potential and existing customers. From online to offline, they wanted to get their voice, and their messages, out there. The more people that heard about Crompton, the better. They recognised that in order to do this, they needed to produce a steady stream of content to keep their website and social media feeds regularly updated.

Our Digital Marketing Solution

Once the organization contacted us, our team was able to fully comprehend the client's requirements, which helped in the formation of an action plan. The objective was to provide them with a batch of new SEO-optimised blogs every week to be shared on Social Media. Crompton no longer had to worry about the constant pressure of having to produce new copies, no matter how busy they got. They were provided with a constant flow of blog content that was aimed at the key personas within their target sectors, reinforced their industry-leading products and insight, and spread the Crompton word online and across the world of social.

1,067

Total visits on Top4 platform

35,7%

Increase in organic traffic

112%

Improvement in organic search

1st page

Lighting Supplier in Padstow

Lighting Store Sydney

Copywriting & ContentMarketing

Content Marketing, Content Strategy & Copywriting Services are essential to your Website, SEO, Blog & Conversion Strategy. Don't just blab; provide value instead! What does your target audience expect to hear from you? We can help you do better by getting your message across like Crompton!

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Lighting Sydney
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