Social Media Marketing for Cafes

How did we establish a strong digital presence for a newly opened cafe?

Triple S Neighborhood

Social Media Marketing for Local Cafe - Triple S Neighborhood


Triple S Neighborhood is a unique cafe located in Surabaya, Indonesia. By combining modern, retro, and industrial concepts, Triple S Neighborhood brings a luxurious cafe atmosphere for the indoor area and a cosy and warm feel in the outdoor area. In addition to the authentic concept of Vespa community-style, the menu variant presented is also undoubtedly delicious and makes visitors feel at home an unforgettable impression and the feeling of wanting to visit again and again. The cafe is licensed and can also be used for special occasions because of its spacious and comfortable place.

Digital Marketing Challenge

People often go online to find recommendations and read reviews of local restaurants when looking for a new place for dinner. Being one of the leaders of Surabaya’s cafe scene, Triple S Neighborhood understood this well and didn’t want to miss out on any opportunities to reach new customers. They were aware that for restaurants, digital marketing has become as necessary as offline marketing. The cafe needed help creating a successful digital marketing plan for its business and that’s where Top4 Marketing came in.

Our Digital Marketing Solution

We added the art cafe to our location-based marketing platform Top4, which is new to Indonesian local businesses. This was done to improve its ranking for keywords in the key sub districts and areas, as our platform is designed to deliver to local businesses’ target market using geographic, categorical and demographic targeting. While our web experts continued optimising the leading coffee shop’s SEO for organic traffic, we also built its social media presence from the ground up on Instagram and Facebook. To further establish an authoritative local presence online, we optimised Triple S Neighborhood’s Google Business Profile listing.


Total visits on Google My Business


Viewed on Maps


Increase on Instagram’s reach


Increase on audience interaction on social media

Google My Business Management, Social Media Marketing, Top4 Platform, |

Local marketing is used primarily by small businesses with a single location or outlet and having a complete digital strategy and local marketing agency is the best way to get ahead of the competition.

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Social Media Marketing for Local Cafe - Triple S Neighborhood

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