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DIGITAL MARKETING CASE STUDY

Specialised Security Service

SECURITY SERVICES

How Specialised Security Service manage to create an engaging website and boost their SEO
Specialised Security Service

ABOUT

Started its operations in June 1977, Specialised Security Service is an experienced security service provider from Ipswich, Queensland. As a security service provider, Specialised Security Service has a dedicated team with a commitment to developing appropriate solutions to the needs of our clients. This is achieved by thinking and acting in a positive environment, finding opportunities not barriers.

 

Specialised Security Service are aiming to be the most reliable security service provider to our clients. Therefore, the objective of Specialised Security Service is to provide the most effective level of service quality, reliability and cost. Specialised Security Service aspires to maintain the highest level of satisfaction, health and well-being of our clients and employees. Because, at Specialised Security Service, we believe in the importance of prosperity through competitiveness.

 

Specialised Security Service is a Member of ASIAL (Australian Security Industry Association Limited). Therefore, we are a reputable and trustworthy security service in Australia.

The Digital Marketing Problem

Specialised Security Service has been in the business for 44 years. They learned the ups and downs of business. As the time goes by, they notice that their marketing need to adapt with the changes. They want to improve their local visibility, get discovered easily by search engines, boosting SEO and brand awareness.

Our Digital Marketing Solution

With the advantage of our location-based marketing tool, we kept working on increasing the SEO for the website. This work is continuing, with the aim of improving keywords in key suburbs and regions. Before moving forward, we presented the client with a variety of ideas before settling on the final website design and interface, which was well received and appreciated by the client. As a result, their website came on the first page of google for the keywords “Security Provider Ipswich”!

71.9%

Increase organic search acquisition

3,190

Uplift organic visibility

90.6%

Increase new user

2,800

Post engagement on google my business

Specialised Security Service

Smarter Local Marketing

Local marketing is used primarily by small businesses with a single location or outlet and having a complete digital strategy and local marketing agency is the best way to get ahead of the competition.

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Specialised Security Service
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