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DIGITAL MARKETING CASE STUDY

Russel Craig

Professional Artist

How did a professional artist website get more traffic within a month!
Russel Craig

ABOUT

Russel Craig's area of printmaking specialty is lithography as taught by the Tamarind Institute, USA. Craig commenced his art training in the early 1970s in Melbourne at the Caulfield Institute of Technology and a postgraduate fellowship year in painting at the Royal Melbourne Institute of Technology.

 

In February 2014, Craig presented a solo exhibition in the art project " Beneath the Surface" at the Crane International Project Space in Philadelphia, USA. In 2015, Craig contributed to two international exhibitions. An exchange exhibition with printmakers from Wales and Australia, and Crane International Project Space in Philadelphia.

 

He was also selected for a group Printmaking exhibition titled " Mirror Image: Prints and Plates" presented by the Gympie Regional Gallery in April/June 2015 In May 2019, Craig exhibited a series of drawings at the Rashinban Gallery in Ginza, Tokyo.

Our Digital Marketing Service

The Digital Marketing Problem

Russell Craig has a priority to increase his website position on search engines result. He wants to improve his ranking on Google as he lost his ranking after his domain site was temporarily taken down under the name of Russell Craig / artist. We found no backlink on the website.

Our Digital Marketing Solution

When the organization contacted us, our team was able to fully comprehend the client's requirements, which helped in the formation of an action plan. For the website improvements: added social media button (Facebook, Instagram, Linkedin), added SEO meta title, meta description, and meta keyword, create a gallery page and made it an auto slide, and updated page into the website menu. We then continued optimizing the website regularly.

490

Visits on Top4 platform

1250

Total search result impressions website

55

Total web search clicks website

18.6

Average organic position website

Professional Artist

Smarter Local Marketing

Local marketing is used primarily by small businesses with a single location or outlet and having a complete digital strategy and local marketing agency is the best way to get ahead of the competition.

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