UNITED STATES
UNITED KINGDOM
NEW ZEALAND
SINGAPORE
INDONESIASocial Media Marketing for Building Supplies
How did we build brand awareness for a building materials store and help them reach more local customers through social media and marketplace channels ?
Roemah Kita
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Roemah Kita
Roemah Kita is one of the subsidiaries of Semen Indonesia Distributor engaged in retail sales of building materials and supplies. This building materials store provides the best for consumer needs both in terms of product and store service quality. The manufacturer company is growing rapidly with operational standards that are compared to none.
Digital marketing is helping manufacturers grow leads and sales but they are often missing gaps and executing incorrectly. One area that a lot of building materials retailers especially struggle with is growing their social media presence. Having successfully built its physical store, the Indonesian building materials store Roemah Kita was looking to expand its brand awareness digitally to drive more sales through online marketing strategies, specifically through social media and marketplace channels.
Our social media strategists created social media campaigns for Roemah Kita on Instagram and Facebook. To boost awareness and reach, we conducted keyword research to find relevant audiences and optimised selling on two online giant commerce platforms in Indonesia, Shopee and Tokopedia. We also added the manufacturer company to Google My Business and our own location-based marketing platform to improve its presence and ranking for keywords in the key suburbs and service areas. Within only a short month, Roemah Kita has earned 10.8K reach on Instagram.
Accounts reached on Instagram
Business Profile Interactions within a Month
Increased on Business Profile Discovery
Enhanced on Ecommerce Sales
Local marketing is used primarily by small businesses with a single location or outlet and having a complete digital strategy and local marketing agency is the best way to get ahead of the competition.
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