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Digital Marketing Services for Bakeries

How did we help multi location artisanal donut shops build up & reach more local customers through social media marketing?

Nuts for Donuts Burwood Site

Social Media Marketing for Donut Shops - Nuts for Donuts

About

Artisanal & Vegan Donuts focuses on chef-made, craft donuts using the highest quality ingredients. Each donut is handcrafted in an array of colours, flavours, and options. Available at locations in Thomastown, Rowville, Tottenham, Campbellfield, Burwood and Burwood. The sugar-glazed dough that we loved as a kid with the sweet, sweet indulgence, is one on-point treat. NUTS for Donuts is home to a kidult-fusion treat.

Digital Marketing Challenge

Expanding to multiple locations has been hectic for this local donut store, Nuts for Donut. Despite being open and spread out across Australia, Nuts for Donuts struggled to get local audiences and leads. It’s no secret that one of the biggest challenges faced by a multi-location business opening a new venue is to grow its audience and brand exposure in its service area. Nuts for Donuts understood that social media marketing would be a valuable asset to its business growth. That’s when Top4 Marketing jumped in and assisted the artisanal donut shop in upscaling into a new market.

Our Digital Marketing Solution

We added the new Burwood venue to our local advertising platform Top4 to improve its ranking for keywords in the key suburbs and areas. While our web experts continued working on the local artisanal donut shop’s SEO visibility, we also developed a social media campaign, building its social media presence from the ground up on Instagram and Facebook. To further establish an authoritative presence online, we optimised the local donuts chain’s Google Business Profile listing. The content published from our platform has yielded more than 80% of organic search on Google.

14K

Build up new users visit

10.8K

Enhanced maps views

7.4K

Total reach on Facebook

86%

Increased discovery on Google Business Profile

Branding, Local Marketing, Social Media Marketing, |

Local marketing is used primarily by small businesses with a single location or outlet and having a complete digital strategy and local marketing agency is the best way to get ahead of the competition.

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Social Media Marketing for Donut Shops - Nuts for Donuts
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