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Monas Group
Monas Group is a premier provider of excavation and earthmoving services, catering to residential, commercial, and industrial sectors across Australia. Known for its precision, reliability, and safety-first approach, Monas Group combines expert teams with cutting-edge machinery to deliver exceptional results. From trenching and land clearing to foundation excavation and utility installations, their reputation is built on quality execution and project efficiency. As a trusted partner for construction preparation and large-scale earthworks, Monas Group lays the groundwork—both literally and figuratively—for lasting success.
Despite its strong reputation in the construction and earthworks industry, Monas Group was struggling to gain digital visibility. Their website suffered from technical and on-page issues, their Google Business Profile lacked optimisation, and their social media presence was inconsistent and underperforming. These digital gaps left them virtually invisible online, making it difficult to attract leads in an increasingly competitive market. Without a cohesive digital strategy, the business wasn't reaching potential clients actively searching for excavation services in their area.
To address these challenges, a comprehensive digital strategy was implemented, starting with the creation of a Top4 Local Page to enhance local SEO and improve discoverability. The website underwent a full audit to identify and resolve technical and on-page SEO issues. Monas Group’s Google Business Profile was optimised and maintained regularly to increase local engagement. Simultaneously, Facebook and Instagram were revitalised through consistent content creation, design, and scheduled posting. Targeted Facebook Ads were also launched to drive visibility and generate qualified leads, resulting in measurable growth in both awareness and inquiries.
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