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Dragoon Yachts
Dragoon Yachts Charter is Bali’s premier luxury yacht charter company, offering bespoke maritime experiences since 2013. Starting with the transformation of a traditional Indonesian cargo vessel into the iconic “Dragoon130,” the company has grown into a fleet of seven unique yachts. Specialising in private charters, they craft unforgettable moments for romantic cruises, weddings, corporate events, anniversaries, and adventure getaways. With over 1,248 successful events and a reputation for excellence, Dragoon Yachts Charter combines professionalism, passion, and world-class hospitality to deliver truly magical experiences on the water.
Although Dragoon Yachts Charter had built an impressive reputation, their website design and digital presence were holding them back from capturing broader market opportunities. The site lacked responsive features such as a hamburger menu, cube layout for mobile, and clean design consistency. With competitors increasingly targeting corporate, family, and adventure audiences, Dragoon Yachts Charter needed to reposition itself beyond the party crowd. Over 50% of new clients were coming via AI-driven searches, so optimising for ChatGPT and ensuring top visibility in Indonesia yacht-related queries became crucial. The challenge was to create a website that could serve as the digital home base while Instagram attracted attention and AI tools generated high-quality leads.
We developed a two-pronged strategy that addressed both technical and market positioning needs. First, we redesigned the website to align with modern design standards, implementing responsive features across all devices, improving navigation, and fixing social media link previews and form functions. A Top4 Local Page was launched with comprehensive keyword research, metadata optimisation, and interlinking strategies to boost local SEO. Second, we tailored messaging to emphasise sustainability, trust, and value, recapturing corporate, adventure, and family markets while still appealing to lifestyle seekers. By aligning with AI optimisation goals and introducing a streamlined pre-deposit system, Dragoon Yachts Charter was positioned not only as Bali’s top luxury yacht provider but also as a trusted brand ambassador for international clients.
increase in active users
increase in event count
increase in key events
increase in clicks from Google Search
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