Social Media Marketing for Cafes

How did we create a surge in clientele with digital marketing for a new local cafe in Jakarta?

Din’s Coffee & Eatery

How did we create a surge in clientele with digital marketing for a new local cafe in Jakarta?


Din's Coffee & Eatery is a vintage art cafe filled with books, coffee, and old music. Located in Grogol Utara, Kebayoran Lama, Jakarta Selatan, the cafe prides itself on its wide range of food & beverages menu, books and music memorabilia. One of the most unique things about the cafe is how it pays homage to the era of its location by meticulously preserving the artistic decor and furnishings. Inside, you will find old vinyl records, vintage vinyl turntables, old books, vintage posters, and artwork on the walls.There is also an open patio area where you can enjoy your coffee or tea. Din's Coffee & Eatery also serves a variety of western food, such as sandwich, burger, pizza, pasta, desserts, and Indonesian cuisine, such as soto ayam, nasi goreng, woku chicken, etc. It has a very cozy and relaxed atmosphere where you can come to read a book, meet with friends, or listen to music.

Digital Marketing Challenge

With a new vintage-decorated cafe in a severely competitive market in Jakarta is how Din’s Coffee & Eatery found itself in the beginning when it opened the business. Not having any digital and social media presence on the web was the cafe’s realising that it did not have the expertise, skill sets or a formidable plan to harness cafe goers into their cafe & eatery. Without knowing what to do and where to start, the Kebayoran-based cafe did not hesitate to come to Top4 in order to find a solution to have its fabulous cafe, beverages & food with its hip ambience known to a large and committed crowd through digital marketing.

Our Digital Marketing Solution

As the client grows the newly-opened cafe, Top4 rushed to their aid with our digital marketing expertise. Since a website wasn’t necessary in this case, we focused on digital presence through our very own local search platform, Top4 – which is now available for Indonesian cafes! In addition to our location-based marketing platform, we also created attractive and strategic social media campaigns using Facebook, Instagram and TikTok, drawing in the eagerly awaiting crowds of coffee lovers near and far immediately. We also optimised its Google Posts to further increase its presence for “near-me searches”. With the cafe’s name popping all over the internet, satisfied customers left anenormous amount of excellent reviews. This campaign is still underway to further improve the Jakarta-based cafe online visibility.


Instagram accounts impressions


Increase in TikTok profile views number


Increase in TikTok video views


Instagram profile visits increase

Google My Business Management, Social Media Management, Top4 Platform, |

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Digital Marketing Services for Cafes - Din's Coffe & Eatery Jakarta Selatan - Social Media Marketing - 3

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