SEO Services for Sporting Good Store

How did we enhance sales growth for an equestrian e-commerce site?

Bow Horse

Bow Horse for SEO Services


Bow Horse is Australia's premier destination for high-quality horse rugs, specialising in products for all seasons. The ecommerce retailer offers a range of summer and winter rugs, tailored to the Australian climate. Bow Horse’s own summer rugs are breathable, while winter rugs provide warmth and comfort. The horse rugs also feature waterproof rugs for rainy conditions, and a variety of sizes including pony and fly rugs.

Digital Marketing Challenge

"When we first met the client, Bow Horse was primarily reliant on Facebook adverts, which were not fully optimised. The website also lacked both SEO and technical efficiency, which restricted their online reach. This gap in digital presence was a significant obstacle in attracting a broader market, especially crucial for their specialised equestrian offerings. Addressing these shortcomings was essential to leverage its full online potential and generate more sales.

Our Digital Marketing Solution

To boost Bow Horse's sales and online presence, we overhauled its digital marketing strategy. This included optimising their e-commerce website both technically and for SEO, making it more user-friendly and visible in search engines. We enhanced its Facebook ads for efficiency and reach, and diversified its advertising with Google Adverts. Additionally, we increased activity on social media for better engagement. These improvements in digital marketing and website functionality led to a significant increase in sales and expanded their reach to a broader audience interested in high-quality horse rugs.


increase in conversion rates on Facebook within a month


Increase in Instagram reach within three months


Increase in website traffic within a month


Total visits on Top4 platform within a months

Facebook Ads, Google Ads, SEO, Social Media Marketing, Top4 Platform, |

Local marketing is used primarily by small businesses with a single location or outlet. Having a complete digital strategy from a team of experts with more than 20 years of experience is the best way to get ahead of the competition. Get in touch and we’ll walk you through how to 10X your traffic, leads & sales with a proven online marketing strategy.

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SEO Services for Bow Horse

Answer YES

  • Have you paid thousands for an expensive machine and have NO IDEA
    to get new booked appointments and clients to show up and buy?
  • Do you feel overwhelmed because you're wearing multiple
    hats doing marketing & sales yourself?
  • Are you currently running lead generation campaigns
    and feel like you're only getting "GARBAGE" leads?
  • Have you been burned by another "cookie-cutter"
    marketing agency in the past?
  • Do you feel like your current team needs
    help selling your current service?
  • Do you want direct live access to experts who can help you with your
    funnels, strategy offer, marketing, sales, and ANY question you have?

Our free strategy calls require no more than 45 minutes of your time. Use the form above to select a good day and time to chat!

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