Social Media Management for Car Dealers

How did we help a local dealership improve its social media presence?

BMW Astra Surabaya

Social Media Management - BMW

About

A local BMW dealership in Indonesia, "BMW Astra Surabaya," is renowned for offering premium cars and excellent customer service. As part of the Astra International group, this dealership provides a range of luxury vehicles, maintenance services, and a superior buying experience. With a strong commitment to quality and customer satisfaction, BMW Astra Surabaya aims to be the leading choice for automotive enthusiasts in the region.

Website

BMW Astra Surabaya

Social Media

BMW Astra Surabaya on Instagram

Our Digital Marketing Services

Digital Marketing Challenge

The dealership faced several challenges in managing its social media. The sales team was handling social media design, leading to inconsistent branding and a lack of cohesive visual identity. The dealership wanted their posts to look trendy and attractive while highlighting "Astra Surabaya" to emphasise the local heritage. Overall, the local dealership needed a stronger social media presence to engage its audience better and showcase its unique brand identity.

Our Digital Marketing Solution

We addressed these challenges by providing comprehensive social media management and content strategy services. We developed a content plan that included regular posts, reels, and video shoots showcasing both BMW vehicles and the heritage of Surabaya. Our team handled the shooting and editing of high-quality videos and images, ensuring a trendy and polished look. We also conducted keyword research to identify relevant hashtags, helping the dealership reach a broader and more relevant audience. This strategic approach reinstated their social media presence, ensuring consistent branding and increased engagement with their target market.

Video Marketing Example(s) for Car Dealers

Social Media Management, Top4 Platform, |

Local marketing is used primarily by small businesses with a single location or outlet and having a complete digital strategy and local marketing agency is the best way to get ahead of the competition.

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Social Media Management - BMW

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