AUSTRALIA
BMW Astra Surabaya
A local BMW dealership in Indonesia, "BMW Astra Surabaya," is renowned for offering premium cars and excellent customer service. As part of the Astra International group, this dealership provides a range of luxury vehicles, maintenance services, and a superior buying experience. With a strong commitment to quality and customer satisfaction, BMW Astra Surabaya aims to be the leading choice for automotive enthusiasts in the region.
The dealership faced several challenges in managing its social media. The sales team was handling social media design, leading to inconsistent branding and a lack of cohesive visual identity. The dealership wanted their posts to look trendy and attractive while highlighting "Astra Surabaya" to emphasise the local heritage. Overall, the local dealership needed a stronger social media presence to engage its audience better and showcase its unique brand identity.
We addressed these challenges by providing comprehensive social media management and content strategy services. We developed a content plan that included regular posts, reels, and video shoots showcasing both BMW vehicles and the heritage of Surabaya. Our team handled the shooting and editing of high-quality videos and images, ensuring a trendy and polished look. We also conducted keyword research to identify relevant hashtags, helping the dealership reach a broader and more relevant audience. This strategic approach reinstated their social media presence, ensuring consistent branding and increased engagement with their target market.
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