CANADA
INDONESIA
NEW ZEALAND
SAUDI ARABIA
SINGAPORE
SOUTH AFRICA
UNITED ARAB EMIRATES
UNITED KINGDOM
UNITED STATESWebsite Development for Technology Company
How We Rebuilt ATA’s Website to Strengthen Their Brand, Improve User Experience, and Drive Lead Generation
Automatic Technology (ATA)
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Automatic Technology (ATA)
Automatic Technology Australia (ATA) is a leading Australian-owned innovator in remote access technology, specialising in automated garage door and gate opener systems. For more than 25 years, ATA has pioneered some of the industry’s most advanced access control technologies, including the globally adopted Trio-Code™ interference-free transmitter system and the enhanced Trio-Code 128™—widely regarded as one of the most reliable and secure garage door transmitter systems ever engineered. ATA is trusted by access control professionals across Australia, Europe, Asia, and South Africa for its commitment to innovation, safety, and user-focused engineering.
Despite their strong market presence and technological leadership, ATA’s existing website lacked the modern design, user experience, and digital sophistication needed to stay competitive in an increasingly crowded industry. Their online presence did not accurately reflect the quality of their products or the brand’s forward-thinking identity. ATA needed a complete website rebuild that would elevate their digital brand, improve product discovery, support lead generation, and provide a seamless user experience for homeowners, installers, and industry professionals.
To transform ATA’s online presence, we designed and developed a new corporate website built on a robust .NET platform, focused entirely on enhancing clarity, usability, and brand authority. Our work began with extensive consultation, research, and digital planning, resulting in a unified strategy that guided both design and development. We created a modern interface with a clean, linear navigation structure built around ATA’s core product categories—Garage Door Openers, Gate Openers, Commercial Openers, and Accessories—ensuring visitors could quickly locate the information they needed. The homepage features bold, full-width hero images, direct calls to action, a prominent search function, and instant access to key product sections. The simplified layout reduces distractions and moves users swiftly along the purchasing path, while deeper navigation layers provide comprehensive technical documentation, manuals, brochures, accessories, and a “Book a Service” option for professional support. The website was engineered to be fully mobile responsive, search-optimised, and supported by an easy-to-use content management system, allowing ATA staff to efficiently update text, images, and product information.
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