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How We Helped a Sydney Plastic Surgery Clinic Strengthen Local SEO and Stay Fully Compliant with APRA Regulations?
Australia Plastic Surgery
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Australia Plastic Surgery
Australia Plastic Surgery is a premier cosmetic and reconstructive surgery clinic located in Sydney, renowned for delivering exceptional results with a focus on safety, precision, and professionalism. Led by Dr Laith Barnouti, one of Australia’s leading specialist plastic surgeons, the clinic offers a full spectrum of surgical and non-surgical procedures tailored to each patient’s needs. With a state-of-the-art, fully accredited facility, the team is committed to achieving natural-looking outcomes through trusted medical expertise and personalised care across breast surgery, body contouring, facial procedures, and reconstructive surgery.
Operating within the highly regulated plastic surgery industry, Australia Plastic Surgery faced unique digital marketing challenges. APRA’s strict content guidelines prohibit testimonials, superlative claims, and promotional language, limiting how services can be presented online. The clinic had paused Google Ads for six months, switched marketing agencies, and was investing $4,000 monthly in personal campaigns with modest returns. The website contained outdated elements and was not fully optimised for SEO or regulatory compliance, which reduced visibility, particularly in key procedure areas like breast surgery, tummy tucks, and facelifts.
To address these issues, a tailored digital strategy was implemented, beginning with the creation of a Top4 Local Page to strengthen local SEO in a competitive medical landscape. A full audit of the website was conducted to identify technical and content-related issues, with a focus on aligning all material with APRA regulations—ensuring professional tone, factual accuracy, and consistent use of compliant before-and-after photos. The core service pages were refined to highlight high-performing procedures without breaching advertising standards. These steps resulted in improved visibility and engagement without compromising regulatory integrity.
increase in clicks
increase in CTR
increase in average position
increase in engagement rate
Want to Grow Your Practice While Staying 100% Compliant? Contact us today to develop an SEO strategy that delivers results, just like we did for Australia Plastic Surgery.
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