A family-run business that has been in business since 2000, ATS Sydney provides bathroom, kitchen and tile products and delivers Australia-wide. For years, ATS Sydney has helped make people’s dreams of owning their stunning, comfortable and relaxing homes come true. After 20 years of experience in the industry, the tiles and bathrooms retailer strives to continue delivering products that customers want when they want them.
People today desire to have home fittings that are new and trendy. The demand for houseware and house accessories over the last several years has been leading in the market and everything in between. Having the convenience of shopping online has increased people’s interest in buying such products. However, having items with lots of variations as ATS Sydney products makes such a selection harder to manage. Another challenge of having multiple different types of products is the different shipping profiles each product may have. With a lack of technical knowledge about e-commerce optimisation, ATS Sydney contacted Top4 Marketing to revamp its Shopify website to improve user journey.
Our Shopify designers and developers worked closely with the online retail shop to optimise its e-commerce website and customise it to the bathroom company’s unique needs. The bathroom company wanted to optimise the existing ecommerce website for builders to facilitate wholesale purchases. Our team of senior web developers also improved the UI of the existing website and created a better system for items with large numbers of variations. This resulted in optimised previews when people are browsing through the collections. We also made better website navigation for the bathroom company’s product mix such as better navigation menus & more ways for people to find what they need.
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