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DIGITAL MARKETING CASE STUDY

Amber Tiles

Tiles Store

Local Marketing for Tiling Company in Sydney
Amber Tiles

ABOUT

 

The Sydney Opera House opened with over one million glazed white tiles imported from Sweden for the project. And Amber opened our first store, which meant we now had a great Australian owned local tile supplier

Over 40 years on, Australians know that when it comes to indoor + outdoor tiles, stone, and pavers, Amber has the answer. Over the decades we've seen style change, but we have always been there to give advice and service in floor tiles, wall tiles, natural stone, pavers, retaining walls, artificial grass and everything associated with these products

With a strong brand, service, and range, the Amber name has grown to be synonymous with tiles and pavers, creating a strong market presence across NSW, ACT, and QLD.

 

While we’re always on the pulse of what’s going on in the design world - in fact our full-time product team searches the globe to bring you the latest trends - we live by some old-fashioned beliefs.

Firstly, that life should be easier. That’s why we place the largest possible range of indoor and outdoor tiles, pavers and stone all together in the one place. It allows you look at products for the entirety of your home, match your indoor/outdoor solutions, co-ordinate colours, style and quality with ease. Whether it’s on our website or in our stores, 7 days a week, it’s all there for you.

With over 40 years' experience in the business, Amber has the expertise and industry knowledge to meet service expectations and provide the latest innovative trends from Australia and overseas. If you're looking for indoor or outdoor walling and flooring... Amber has the answer.

We stock a wide range of floor tiles, wall tiles, bathroom tiles, natural stone floors, stone pavers, outdoor tiles and pool pavers with matching bullnoses and accessories to meet any indoor or outdoor requirement.

The Digital Marketing Problem

As a company that’s continuously moving with the times, Amber Tiles wanted to generate even greater awareness of its brand with prospects and potential and existing customers. From online to offline, they wanted to get their voice, and their messages, out there. The more people that heard about Amber Tiles, the better. They recognised that in order to do this, they needed to produce a steady stream of content to keep their website and social media feeds regularly updated.

Our Digital Marketing Solution

Once the Top4 platform was launched, we continued to work on the Local Marketing and SEO visibility for Amber Tiles. Our team was able to fully comprehend the client's requirements, which helped in the formation of an action plan. With our unique local marketing strategy, we strive to improve their ranking for keywords in the key suburbs and areas. Using our location-based marketing platform Top4, we developed the tone of voice for the brand and composed all the content throughout the platform especially on the client's social media.

1,024

Total visits on Top4 platform

889

Uplift organic visibility

31,2%

Increase in organic traffic

143%

Improvement in organic search

Tiling Company Sydney

MOBILE Responsive

- A mobile-friendly website is one that is designed to work the exact same way across devices. This means that nothing changes or is unusable on a computer or mobile device.

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Tilers Sydney
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